Effects of print, television and content on children's creativity, and measures of possibility and curiosity were examined. Eight science TV programs were identified as low or high creative and eight illustrated booklets were developed to mirror the programs' content. Fifth and sixth on‐grade‐level‐readers were randomly assigned to one of four conditions: High Content TV, Low Content TV, High Content Print or Low Content Print. Students then completed the Torrance Tests of Creative Thinking, The Possibilities Index and The Children's Science Curiosity Scale. Low Content significantly outscored High Content on Visual Originality and High Content significantly outscored Low Content on measures of possibility and curiosity. Results suggest content has more effect on creativity and attitude than media.
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