Packaging materials and their waste have numerous damaging influences on the environment. Some of those influences relate to the very process of packaging production, collecting the packaging waste and its subsequent disposal and management. Next to traditional packaging materials, today, there is a focus shift on biodegradable materials manufactured from renewable raw materials that are easily broken down under the influence of the factors from the surroundings. Over the last years, there is a trend of developing biodegradable packaging that can meet all the needs of the product regarding the preservation of its quality and it can reduce pollution at the same time. This paper investigates consumer perception on the importance of eco-friendly packaging of food products. For the purpose of the paper, an online research has been conducted regarding ecologically sustainable packaging and purchase frequency of food products in ecofriendly packaging. The research instrument was a questionnaire, and the research has tried to answer the following research questions (RQs): RQ1: What are the motives for buying products in ecologically sustainable packaging? RQ2: To what extent are the respondents ready to pay extra for a food product in eco-friendly packaging? The research results will enable better understanding of consumer habits regarding purchases of products in eco-friendly packaging and environmental care.
In recent years, the stability of supply chains has been undermined due to many disruptions. Although it is normal for the disruptions in supply chains to occur periodically, they have great impact on the rise of the costs and they create strong imbalances in business. For years, most world trade has been performed by maritime transport due its cost-effectiveness. The COVID-19 pandemic has disrupted the global supply chain like nothing before, and the Russian invasion of Ukraine has only deepened the crisis that is affecting the global supply chain. The focus of this paper has been placed on volatile freight rates in the maritime container industry due to the COVID-19 pandemic and the Russian invasion of Ukraine and the consequences of these crises on the changes of the prices of consumer goods in the European Union.
Air traffic is a very important traffic branch, since it provides the possibility of fast travelling long distances between countries and contributes to the development of economy, trade and tourism. The number of long-distance travels has been increasing, people have started to travel more and therein, the importance of air traffic has been growing. The Republic of Croatia has to take advantage of its favourable geographical position at the crossroads of West and East Europe, which facilitates the development of air traffic. Airports have major significance for the development of air traffic, and it is of great importance that they provide high quality services, i.e. that their users are satisfied. With the aim of establishing the level of user satisfaction with transportation and the supporting services in Croatian airports, an empirical research via an online survey has been conducted, where the respondents were asked about how often they used the airports in the Republic of Croatia, their supporting services, the importance of the factors influencing the decision-making on buying the ticket for the specific airline and overall satisfaction with the services in Croatian airports. The results of the primary research suggest that the users, when deciding on buying the ticket, put the price and safety first. The users are not entirely satisfied with the price-quality ratio and are not content with the prices of the parking in airports and with the airport facilities that provide hospitality services. Furthermore, it has been established that user satisfaction with transportation and the supporting services can be perceived through three factors: 1) additional services; 2) user satisfaction with additional services; 3) satisfaction with the staff and prices of additional services. The paper also analysed user satisfaction with transportation and the supporting services considering socio-demographic characteristics of the respondents. The key limitation of the research paper is the impossibility of conducting the research on site, at Croatian airports, where the users have “contact with the service”, especially the supporting services. It is highly plausible that conducting research at the airports would contribute to more representative research findings and recommendations for the management.
First it was brick and mortar, then it came Internet and retail went online. Just as retailers became accustomed to possibilities of e-commerce, customers switched to their smartphones and m-commerce was commenced. With web advancement into web 2.0, social media gained new dimension thus enabling the emergence of social commerce or s-commerce. Nowadays, more and more consumers utilize social media in purchasing process, from recognizing the need to actual purchase and post purchase evaluation. Retailer who quickly adopts social media can gain multiple benefits. Moreover, if their target customers are young consumers, s-commerce is no longer an option but a must in order to strengthen their brand, tighten the relationship with customers and enhance sales. The purpose of the paper is to present major opportunities of social media for retailers, introduce the new trend in retailing and outline major drivers of s-commerce. The value of paper lies in numerous managerial implications that contribute to better understanding of the way today's young consumers shop.
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