Creativity is a crucial element of design. The aim of this study is to investigate the driving forces behind combinational creativity. We propose three driven approaches to combinational creativity, problem-, similarity-, and inspiration-driven, based on previous research projects on design process, strategy, and cognition. A case study involving hundreds of practical products selected from winners of international design competitions has been conducted to evaluate the three approaches proposed. The results support the three driven approaches and indicate that they can be used independently as well as complementarily. The three approaches proposed in this study have provided an understanding of how combinational creativity functions in design. The approaches could be used as a set of creative idea generation methods for supporting designers in producing creative design ideas.
Combinational creativity plays a significant role in design for supporting designers in producing creative ideas at early phases of design. This study provides insights into conceptual distances for forming combinational ideas. The results from a case study indicate that far-related ideas are used more often than closely-related ones to produce creative combinational designs and that far-related ideas could lead to more creative outcomes. The study provides new insights to aid designers in understanding the value of combinational creativity, and support in the production of creative designs.
There are many facets to creativity, and the topic has a profound impact on society. Substantial and sustained study on creativity has been undertaken, and much is now known about the fundamentals and how creativity can be augmented. To draw these elements together, a framework was developed called the creativity diamond, formulated on the basis of reviews of prior work, as well as the consideration of 20 PhD studies on the topics of creativity, design, innovation, and product development. The framework embodies the principles that quantity of ideas breeds quality through selection, and that a range of creativity tools can provoke additional ideas to augment our innate creativity. The creativity diamond proposed is a tool consisting of a divergent phase associated with the development of many distinctive ideas and a convergent phase associated with the refinement of ideas. The creativity diamond framework can be used to prompt and help select which tool or approach to use in a creative environment for innovative tasks. The framework has now been used by many students and professionals in diverse contexts.
Abstract266 fuzzy front-end (FFE) studies in the new product development (NPD) sector were examined. The studies were selected using a bibliometrics method, and chronologically and statistically examined with ten criteria divided into two dimensions. The first dimension is associated with overall attributes of the FFE, consisting of six criteria: the study taxonomy, model type, NPD speed, NPD attributes, model characteristic, and model structure. The second dimension is relevant to the FFE performance structure related to process parameters, comprised of four criteria: the FFE task, activity, performance method, and toolkit. In terms of those two dimensions, the paper looks at previous FFE studies to gain an understanding of features of each FFE study along with related knowledge and theories, as well as identification of evolution trends of FFE studies. Based on the identification, an FFE model development strategy for each criterion is formulated, and this paper proposes possible options for executing those strategies which exert influence on the form of the cluster network. The intention is for the database to be utilised as an overview of all existing FFE studies and allow specific FFE studies to be selected to examine FFE approaches.This paper provides FFE model development guidance on how to deal with the overall attributes and outcomes of the FFE which affect the entirety of the innovation process, and how to manage the performance structure related to process parameters.
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