This article examines sign communication effectiveness in the context of COVID-19 pandemic-related signs that promote behavioral changes. A program of four experiments assessed the influence of mortality salience on responses to signs promoting frequent handwashing (Study 1), restricted shopping hours for vulnerable groups (Study 2), maintaining physical distance (Study 3), and mask wearing (Study 4). Findings support a conceptual model proposing a serial mediation process whereby mortality cues trigger a chain of events (feelings and thoughts) that ultimately shape evaluations of and intentions to comply with signs. Findings offer evidencebased guidelines for effective signage communication.
This research was conducted to highlight the utility of considering clinical psychology concepts in judgment and decision research. Our overarching thesis is that the judgments and choices people make may often be influenced by clinically relevant phenomena, and that understanding these relationships can, in a reciprocal fashion, help advance our understanding of judgment and decision making as well as specific clinical diagnoses and proclivities. We focused on histrionic personality disorder and conducted four studies that show that histrionic symptomology predicts preferences and choices that facilitate grabbing others’ attention, even when such choices cost more money, and are at the expense of giving up more tangible features. In addition to demonstrating a new implication of the histrionic personality, we provide insight into the process underlying this tendency and discuss implications for mental health service providers.
This article promotes the development of clinical consumer psychology; the study of how dysfunctional and maladaptive cognitive and behavioral processes interact with individuals’ consumer experience and behaviors. The article is organized around three primary discussion points: (a) A definition of clinical consumer psychology, supported by illustrative examples of recent research. (b) The delineation of 10 broad priorities for future work that can be used to generate specific research possibilities. (c) How the field will benefit if researchers work within the clinical consumer psychology paradigm, and the bi-directional relationship whereby research in this vein would benefit both fields in which judgment and decision processes are focal (e.g., consumer psychology, marketing, and social cognition) as well as clinical psychology.
Consumers often spend time searching before making a purchasing decision to acquire knowledge about products. If the purchasing decision is delayed, recall of acquired knowledge is likely to be impaired. Because products in the marketplace are rarely described completely, consumers who take too long to decide may fail to notice the absence of information relevant to a purchasing decision and fall prey to a phenomenon called ‘omission neglect’, an inability to detect missing information and form extreme and confidently held judgments. Omission neglect may be corrected by acquiring knowledge about the target product before making the choice. In the present research, we examine consumer decisions in the context of choice sets described incompletely and presented either immediately or a week after the acquisition of relevant information about a target product. Specifically, we investigate how the timing between product knowledge acquisition and decision-making affects the detection of missing information, decision confidence, and choice deferral. Across three experiments, we find that, after acquiring knowledge, when consumers have their decision delayed, they are less able to detect missing information, feel more confident, and defer choices less.
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