The concept of personal values is a much referenced but little documented one in the organization behavior literature. In this study, a modified version of the Rokeach Value Survey is used to generate data on the personal values of 132 managers from four different organizations. Comparisons are made by level and by organization, and the value space of each organization is partially mapped, by combining the value data of the managers themselves with the values attributed by them to relevant and nonrelevant others. The results indicate the existence of by-level, by-organization differences hither-to undetected by other, more general measures of personal values. Suggestions for expanded research and diagnostic use of the Value Survey are made.
This article describes the development and testing of a format for ratio magnitude estimation in the study of human values. This new format provides results which are free from the analytical constraints inherent in the typical ranking procedures followed in the Rokeach Value Survey. After showing that the new format produces comparable test-retest measures of stability to those obtained by Rokeach, the superior analytical possibilities offered by the magnitude-estimation approach are illustrated.
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