This article aims to determine the role of human resource management in organizations. This paper uses the literature review method (research conducted in libraries) to write about the topic. From the discussion it can be concluded that human resource management has three main functions, namely managerial, operational, and integration to achieve organizational goals. Human resource management includes tasks such as staff procurement, staff development, managing compensation, maintaining occupational safety and health, and manage the relationship between workers and their employers. The main task of human resource management is to increase the contribution of human resources (employees) to the organization. From this it can be understood that all activities of the organization in achieving its objectives depend on the people who manage the organization. Therefore, it is important to manage employees well in order to help the organization achieve its goals
Sales competition in a global market has increased. At present there are many competitors from various types of companies that have various strategies to increase sales volume and increase their popularity among the public or consumers. This causes the need for a strategy in marketing, one of which is personal selling. This study aims to analyze the form of the strategy carried out by the Zara brand by using personal selling to increase sales volume in the global market. The research method used is descriptive research with a qualitative type. The primary data source used is information that contains information about zara's personal selling marketing as well as several supporting references as secondary data sources. The results of the study show that Zara itself divides consumers into three types as an initial strategy in carrying out personal selling activities. Some of the steps taken by Zara in carrying out personal selling are by approaching customers, providing directions for customers and finding alternatives or solutions to problems experienced by customers. Keyword: Personal Selling, Sales Volume, Zara
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.