This research examines how European citizens decide to disclose and protect their personal data and thereby reveals cultural and generational divides. Focus group discussions featured either young people, aged 15 to 24 years, or adults, between 25 and 70 years of age, and were conducted in seven EU member states. The results of a computer-aided text analysis with two complementary software packages suggest similarities and differences in participants' views and privacy concerns.Responsibility is relevant to personal data management, which represents a hotly contested issue. A geographical north-south divide appears for the importance of responsibility as opposed to trust.Moreover, people regard disclosure differently in the south (as a choice) and east (as forced) of Europe. Younger people express more positive attitudes toward data management, feel more responsible, and are more confident in their ability to prevent possible data misuse. Their lower privacy concerns and greater protective behaviours (i.e., a potential reversed privacy paradox) may help explain contradictory results in prior literature. These results offer significant and useful theoretical, managerial, and policy implications. 2011, p. 979). Despite some general agreement about the impact of culture on privacy, contradictory results call for more research too. To fill this gap, we focus on the privacy concerns of citizens from seven European countries and attempt to answer a second research question: How does culture influence privacy concerns and related behaviours, in particular for people from geographically proximate nations in Europe?In addition to culture, age dictates how people relate to IT, a phenomenon that influences their privacy concerns (e.g., Moscardelli & Divine, 2007). Young people who have grown up with the Internet tend to use social media more than older people, though this usage does not mean they are unconcerned about online privacy. Lenhart and Madden (2007) find that teenagers use various techniques to obscure their real location or personal details on social networking sites (SNS). New studies thus need to reframe the issue to determine the main privacy concerns of young people compared with those of older adults. We therefore investigate a third research question: How do people of different ages vary in their attitudes toward privacy and their subsequent behaviours?To answer these three questions, this study undertakes a qualitative assessment of Europeans' attitudes toward privacy, personal data disclosure, and protection using 14 focus groups across seven EU27 countries. Our work departs from most literature on privacy and its positivist paradigm, which provide controversial insights into how privacy concerns affect user behaviour (Krasnova et al., 2009).Research might suggest that people are reluctant to disclose personal information (Kelly & McKillop, 1996), yet in practice, many people voluntarily do so, particularly on blogs and online platforms.Existing quantitative research cannot explain these contradictions, n...

In a context of changing food consumption patterns, discontinuous innovations are a major challenge for the food industry. This article aims to identify the cognitive processes underpinning the acceptance of discontinuous food innovations through the study of classification and encoding mechanisms of mental categorisation. A qualitative study applied to entomophagy explores these mechanisms according to the extent of product processing and their consequences on acceptance by consumers. These results enrich Behavioral Decision Theory and help manufacturers understand the marketing levers that can be used to facilitate acceptance of these innovations.

The analyses presented in this paper are based on the first step of the research project concerning the links between Positive Organizational Potential (POP), Organizational Commitment (OC) and Organizational Citizenship Behaviour (OCB). The survey was conducted in two samples and covered French and Polish firms. The results support a model adopted in the analysis and thus the importance of influence of POP, organizational culture and climate on employees' behaviours and Organizational Development. The results also point out cultural differences between the French and Polish firms: one dimension of OC, the willingness to continue membership in the organization and the general compliance dimension of OCB are lower in the French sample. The present paper also presents the next, planned step of the research.

Dans un contexte de mutation des modes de consommation alimentaire, les innovations de discontinuité constituent en enjeu considérable pour l’industrie. L’objectif de cet article est d’identifier les processus cognitifs d’acceptation d’une innovation alimentaire de discontinuité à travers l’étude des mécanismes de classification et d’encodage de la catégorisation. Une étude qualitative appliquée à la consommation humaine d’insectes permet d’identifier ces mécanismes en fonction du degré de transformation des produits, et leurs effets sur l’acceptation par les consommateurs. Ces résultats permettent notamment d’enrichir la théorie du comportement décisionnel et visent à éclairer les fabricants sur les leviers marketing à actionner pour faire accepter une innovation alimentaire de discontinuité.