Based on theories in pragmatics, rhetoric, argumentation and discourse analysis, the genre of “journalistic film review”, relatively little examined, has been analysed in this paper as a discourse reflecting a justified assessment. Our analysis, presented as a case study, concerns the persuasive function of the titles of 53 French and francophone film reviews. In this analysis, the act of persuasion, anchored in Perelman’s (1971) concept of argumentation, corresponds to the rhetorical structure of public discourse. For the act of persuasion, we focus on discursive and stylistic parameters related to the rhetorical principle of “movere” as the basis of the film review’s deliberative (advisory and justifying) dimension. The role of this dimension is to invite the addressee to co-create the meaning of the discourse through the process of co-schematisation, implemented with the help of emotional argumentation in the form of appraisive and affective lexemes. These stylistic devices also constitute a mechanism of persuasion typical of advertising discourse.
Discursive and communicative strategies of persuasion in opinion forming media: the case of film reviews This study aims at analysing the discourse as a way of using language for specific purposes. On the basis of a corpus consisting of forty reviews of the French comedy Intouchables (2011) selected from various film magazines and web pages, the author offers a reflection on the nature and functions of the genre "film review". Thus, different invariant elements of the mentioned genre can be established in the light of discursive and communicative strategies whose persuasive dimension is connected both with the presence of informative and evaluative elements about the film and the situation of the participants. Thanks to the described strategies, activating various kinds of hidden and connotative meaning i.e. implications, presuppositions, cultural associations, the journalist contributes to the co-creation of human perception.
Abstract. The aim of this paper is to characterise the manner in which ontological structures are created (at the level of text structure and the information layer thereof) in press discourse on the example of French newspaper editorials describing political, socio-economic conflicts between the public and the government. Ontological structures and their conceptualisation refer to one of the stages of development of global meaning in the discourse by journalists selecting and categorising the information they wish to provide to their addressees (gatekeeping). Therefore, according to the methodology proposed by Miczka
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