The elderly and their caregivers are at higher risk from Coronavirus Disease-2019, particularly for elderly with chronic health conditions. To prevent the transmission of the virus, those elderly issued strict physical distance, restricting most interactions between the elderly and their caregivers. On the other side, caregivers can serve as crucial and trusted partners in the elderly’s care to curb the spread of the COVID-19 virus. Hence, this study aims to analyze the knowledge, attitudes, practices (KAP), and the role of caregivers in providing services to the elderly during the outbreaks. A descriptive quantitative study was conducted from May to June 2020. The survey was utilizing Google Forms in four cities in Indonesia. A total of 317 out of 400 participants had completed the survey. The knowledge of the COVID-19 score was 79.50%, attitude 92.11%, and practice 90.54%. The caregivers’ role in protecting the elderly from COVID’s infection was about 98.42%. They could continue their routine activities during physical distancing 84.54%, treated elderly by not going to the hospital (60.04%), not visited any crowded place, wore masks and washed their hand after activity (87.38%). They agreed that government would finally successfully control COVID-19 (90.22%). This study concluded that the knowledge, attitude, practice and role of caregivers on COVID-19 effectively prevents the caregivers neglecting the elderly during the COVID-19 outbreak. Future information on elderly care need to consider not just the risks of the virus, but also the healthy lifestyle.
This study aims to determine: 1) Test and explain the influence of Brand Image on Purchase Intention at PT. Pratoza Kreasi Nusantara. 2) Testing and explaining the influence of Word of Mouth on Purchase Intention at PT. Pratoza Kreasi Nusantara. 3. Testing and explaining the influence of Brand Image on the Word of Mouth at PT. Pratoza Kreasi Nusantara 4) Testing and explaining the influence of Brand Image and Word of Mouth on Purchase Intention at PT. Pratoza Kreasi Nusantara. Data were collected through a questionnaire. Data analysis techniques are carried out by organizing and sorting data into patterns, categories, and basic description units so as to answer the research objectives. From the results of this study, it can be concluded that Brand Image is very important as a consumer basis for the Word of Mouth promo. The better the management of Brand Image, the higher the Word of Mouth, and vice versa, the lower the management of the Brand Image, the lower the Word of Mouth. The results of data analysis indicate that Word of Mouth has a positive and significant direct influence on Purchase Intention with a value of 6.58. Likewise, Brand Image and Word of Mouth have a positive and significant indirect influence on Purchase Intention with a value of 6.60> 1.96, as indicated from the coefficient of determination r square. Additionally, the influence of brand image and word of mouth on purchase intention has a value of 6.60%, while the remaining 3.40% is influenced by other factors.
Pada masa lalu Usaha Kecil Menegah sekedar dapat melaksanakan proses bisnis secara langsung, akan tetapi sekarang ditengah pandemi covid-19 mereka bisa lakukan usahanya di dunia maya dalam waktu yang singkat. Kondisi seperti ini merupakan kesempatan luas untuk pelaku Usaha Kecil Menengah untuk punya pendapatan melalui cara menggunakan Bisnis Online melalui media internet sebagai fasilitas untuk mengembangkan, mengelola dan menjalankan bisnis secara online. Bisnis-bisnis yang biasanya memakai modal berwujud gerai, akan tetapi pada bisnis online memakai wujud digital (website sebagai alternatif gerai). Tujuan dari pelatihan ini adalah agar pelaku UKM dapat memanfaatkan aplikasi untuk membuat toko online yang sekarang ini sedang maju cepat dan memberikan layanan secara Cuma-cuma, misalnya; Shopee, Tokopedia, Bukalapak dan lain-lain. Hasil yang dicapai setelah mengikuti pelatihan ini adalah peserta dapat memulai membuat toko/bisnis online dengan mengetahui cara dan skema pasar yang akan dilakanakan dengan cara membuat rancangan keuangan, membuat daftar barang yang akan dijajakan, dan bagaimana cara mengekspos toko virtual melalui aplikasi E-marketing untuk menunjukkan barang yang akan mereka jual. Kata kunci: bisnis online, toko online, UMKM
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