- This scientific research aims to determine the connotation and extension of Iwan, one of the supporting roles in the movie "Susah Sinyal", and the masculinity ideology of social development based on the analysis of Roland Barthes. The analytical methods used use qualitative research methods to give priority to descriptive interpretation and analysis of authors, and tend to give priority to analysis to generate more prominent thematic perspectives. This research has taken 10 photos in the movie "Susah Sinyal". These photos are inseparable from Iwan's role and are marked by explicit signs, to examine the implicit meaning of these images, from the connotation, extension, and mythological meaning spread in society Interpretation. The views and idols of people who were hyped up in their time.Keywords: Maskulinitas, konotasi, denotasi, mitos
Power relations reveal hidden things that occur in the Works process between agents in Social practice related to media political economy practices. Media competition requires agents (workers) to compete with innovation and more creatively giving birth to program that are able to attract a large audience. So editors become depressed in producing a program content. Every agents in television media conducts Social practices to channel the relationship between relations which directly or indirectly, or equal or not equal, this indicates the existence of Power. The Research has conducted in the critical paradigma domain, with the Robert K Yin case Study method, where the The of Research was explanatory study regarding the Power relations between manajerial teams and editor Liputan 6 Pagi teams using the theory of Foucault’s Discourse of Power and Knowledge. The Result showed that there were elementer of combination of dominance Power relations and unequal govermentality of Power. Keywords: Power Relations, Foucault, Manajerial Teams, News Program, Editor Teams, Liputan 6 Pagi, SCTV.
Penelitian ini bertujuan untuk mengetahui faktor apa sajakah yang mempengaruhi minat mahasiswa dalam matakuliah Komputer Desain Grafis I. Faktor minat mahasiswa didasarkan pada faktor Internal yakni 1) rasa tertarik, 2) perhatian, 3) prilaku, dan Faktor Eksternal yakni 1) fasilitas dan 2) peran dosen. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode survey. Subyek dalam penelitian ini, yaitu mahasiswa UBSI Program Studi Periklanan angkatan 2018-2019 berjumlah 100 orang, dengan instrumen yang digunakan berupa angket. Uji validitas menggunakan rumus Product Moment, sedangkan uji reliabilitas instrumen menggunakan rumus Alpha Cronbach. Dalam Uji validitas menghasilkan koefisien sebesar 0,897 dan koefisien reliabilitas sebesar 0,765. Dalam menganalisis data menggunakan teknik deskriptif kuantitatif. Hasil penelitian diperoleh faktor yang mempengaruhi minat mahasiswa program studi Periklanan dalam matakuliah Komputer Desain Grafis I yaitu faktor eksternal sebesar 59% lebih tinggi dari faktor internal yaitu sebesar 41%. Sedangkan dari data perfaktor, faktor peran dosen berada lebih tinggi yakni sebesar 31%, diikuti faktor fasilitas 28%, faktor rasa tertarik sebesar 15%, faktor prilaku sebesar 15% dan faktor perhatian lebih rendah yakni sebesar 11%.
Abstract Related to masculinity is inseparable from discussions about gender where gender is differentfrom gender. Gender is considered as a biological construction carried out by eachindividual from birth, while gender is based on social and cultural construction. Stereotypesabout gender are masculine men and feminine women. In the adverts of BB Cream productsfrom Korea, BB Cream is not only used by women but can also be used by men. In theDANDYGUY advertisement they further promote BB Cream products for men's facialtreatments. This product imaged men also need to preen in their daily life by using BBCream. This study uses qualitative methods that can provide details about phenomena thatare difficult to explain by quantitative methods. By analyzing semiotics using Derrida'stheory of deconstruction. This research has an exploratory character, which emphasizes theprocess of the product.Keywords: Derrida, Masculinity, Gender, Semiotics.
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