At present digital payment systems or electronic money have been widely used in Indonesia. Market share that is still wide open makes many fintech companies competing to provide discounts and various benefits of convenience when using the applications provided, one of which is GoPay. The purpose of this study is to analyze the effect of price discounts and perceived usefulness on repurchase interest using the GoPay application which is mediated by customer satisfaction variables. The data used in this study are primary data sourced from questionnaires, with a total sample of 84 respondents. The results of this study indicate that the price discount has a positive but not significant effect on customer satisfaction. Perceived usefulness have a positive and significant effect on customer satisfaction. Price discounts and perceived usefulness have a positive but not significant effect on repurchase intention. Customers satisfaction has a positive and significant effect on repurchase intention.Keywords : price discount, perceived usefulness, customers satisfaction, repurchase intention
Upaya menumbuhkan minat berwirausaha dikalangan masyarakat masyarakat merupakan salah satu bentuk keberhasilan pemerintah D.I Yogyakarta dalam upaya membantu pemerintah pusat untuk mengurangi pengangguran. Kreativitas dan inovasi merupakan modal awal dalam menumbuhkan minat berwirausaha. Minat wirausaha ini dipengaruhi oleh beberapa faktor diantaranya kepribadian wirausaha, pengetahuan wirausaha, keterampilan wirausaha dan faktor lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh kepribadian wirausaha, pengetahuan wirausaha, keterampilan wirausaha terhadap minat wirausaha masyarakat melalui lingkungan. Metode penelitian ini menggunakan pendekatan kuantitatif. Subyek dalam penelitian yaitu masyarakat Daerah Istimewa Yogyakarta dengan populasi 3,689 juta (2020) responden, sampel diperoleh dengan teknik accidental sampling sebanyak 100 responden. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan smart PLS dan analisis jalur (path analysis). Hasil analisis data menunjukan variabel kepribadian wirausaha, pengetahuan wirausaha, keterampilan wirausaha berpengaruh terhadap minat wirausaha dan melalui faktor lingkungan.
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