The study aimed at discovering the process through which three tourist guides of French, Spanish, and Japanese acquired different foreign languages. The data was taken through in-depth interviews to explore the motivation that drove their language learning, the language interference, the technique they used to self-teach themselves the language, and their immersion in the language’s native country. The recorded interviews were then transcribed and analyzed through data reduction, data display, and verification drawing. The results were then given to the subjects to ensure trustworthiness and to verify the researcher’s interpretation of the interview. The study found that 1) one of the most crucial factors of language learning success was strong motivation, which led to consistency and risk-taking attitude; 2) a significant growth of language mastery took place when the subjects spent extended time in the language’s native country; 3) both formal classroom instruction and informal independent learning were essential for their language improvement; 4) the subjects proactively consulted the native speakers to improve their vocabulary inventory, to correct inaccuracies or to gain new language expressions; and 5) due to the different nature of the languages they were learning, each subject had a diverse view on grammar and language interference. In pedagogical implication, teachers could foster students’ willingness to learn with either instrumental motivation, i.e. by raising awareness of the benefit of foreign language ability, or with integrative motivation, i.e. by raising students’ interest in the culture or people whose language was being studied. Besides, language learners, or language teachers, might reflect on this research to complement formal-classroom learning with a large degree of informal-independent learning.
Dalam industri perhotelan, presentasi bisnis yang disajikan secara efektif akan membantu audiens memahami konten dan mengubah sudut pandang atau keputusan mereka. Sayangnya, banyak presentasi yang diberikan sulit dipahami dan tidak memotivasi, baik karena presenter telah meniru kebiasaan buruk maupun karena kurangnya kesadaran dan pengetahuan. Dalam penelitian ini, beberapa manajer vila dan hotel diwawancarai untuk mengetahui topik presentasi yang diberikan di bidang perhotelan. Hasil wawancara menjadi dasar untuk membuat modul presentasi bisnis bagi para profesional perhotelan, yang terdiri dari empat bab. Dalam modul tersebut dibahas kesalahan umum dalam presentasi, penentuan objektif presentasi, struktur presntasi dan visualisasi data. Dengan modul ini, baik mahasiswa maupun profesional khususnya di bidang perhotelan dapat merancang presentasi yang lebih efektif.
Museum Pustaka Lontar in Karangasem, Bali, has preserved and promoted lontars, the manuscripts that carried the ancient texts of Balinese tradition. This research and development study constructed an English module for the local guides at the lontar museum. The needs analysis derived from the observation of the museum, and interviews with the guides, investigated the guides’ necessities, lacks, and wants in learning English. The result showed that the local guides needed modules where the materials correspond to the guiding sequences of the museum. The materials had to also accommodate the translation of museum lontar-specific terms into English. Conversation-based materials were the most requested, as it resembled their daily interaction with visitors. These findings served as the base for the material development of the English module. Guides, language learners, and teachers in the tourism field might source their learning from the module.
Qsora Keopi merupakan salah satu coffee shop yang berada di Muding dengan mengambil konsep Japanese street coffee shop yang jarang ada di Bali. Qsora baru berdiri kurang dari 1 tahun, dan kesulitan yang dihadapi saat ini adalah menghadapi brand-brand besar yang sudah lebih dulu melakukan promosi di media sosial mereka. Hal ini dapat dilihat dari keputusan pembelian konsumen yang lebih memilih brand besar yang sudah mereka ketahui lebih dulu. Berdasarkan hal tersebut penelitian ini bertujuan untuk menganalisa apakah brand image yang dimiliki oleh Qsora Keopi dan juga iklan media sosial yang telah dilakukan dapat mempengaruhi keputusan pembelian konsumen. Jenis penelitian yang digunakan adalah kuantitatif dengan metode pengumpulan data melalui penyebaran kuisioner, observasi, wawancara, dan dokumentasi. Sampel yang digunakan dalam penelitian ini berjumlah 40 orang konsumen yang secara kebetulan ditemui di Qsora Keopi (accidental sampling). Teknik analisis data yang digunakan adalah regresi linier berganda dengan uji hipotesis menggunakan SPSS 23. Hasil penelitian ini menunjukkan bahwa secara simultan brand image (X1) dan iklan media sosial (X2) mempengaruhi keputusan pembelian (Y) dengan memperoleh nilai F hitung > F tabel meskipun secara secara parsial brand image tidak mempengaruhi keputusan pembelian karena memperoleh nilai sig > 0,05 namun iklan media sosial secara parsial mempengaruhi keputusan pembelian dengan memperoleh nilai sig < 0,05 dengan nilai koefisien determinansi sebesar 0,572. Hal ini berarti bahwa variabel brand image (X1) dan iklan media sosial (X2) mempunyai kontribusi secara bersama-sama sebesar 57,2% terhadap variabel keputusan pembelian (Y) sedangkan sisanya sebesar 42,8% dipengaruhi oleh faktor lain yang tidak diteliti oleh penelitian ini. Qsora Keopi is a coffee shop located in Muding by taking the Japanese street coffee shop concept which is rare in Bali. Qsora has only been established for less than 1 year, and the difficulty it is currently facing is dealing with big brands that have already promoted on their social media. This can be seen from the purchasing decisions of consumers who prefer big brands that they already know beforehand. Based on this, this study aims to analyze whether the brand image owned by Qsora Keopi and also the social media advertisements that have been carried out can influence consumer purchasing decisions. The type of research used is quantitative with data collection methods through distributing questionnaires, observation, interviews, and documentation. The sample used in this study was 40 consumers who were met by chance at Qsora Keopi (accidental sampling). The data analysis technique used is multiple linear regression with hypothesis testing using SPSS 23. The results of this study indicate that simultaneously brand image (X1) and social media advertising (X2) influence purchasing decisions (Y) by obtaining an F count > F table even though partially brand image does not affect purchasing decisions because it obtains a sig value > 0.05 but social media advertising partially influences purchasing decisions by obtaining a sig value <0.05 with a coefficient of determination of 0.572. This means that the brand image variable (X1) and social media advertising (X2) have a joint contribution of 57.2% to the purchase decision variable (Y) while the remaining 42.8% is influenced by other factors not examined by this research.
The President of Republic of Indonesia issued eight instructions at the CabinetForum on January 4th 2016, one if wich was “Ensuring the Development of the 10 National Tourism Destinations or 10 New Bali, to meet the 2019 tourism target, the increasing of national income from 120 billion into 240 billion.Bali as one of Indonesia’s prime tourism destination has also taken participation in increasing the income. This can be seen from the support given by Bali government to establish the development program of ten rural tourism in the program of the development of Bali in tourism for the next four years to develop the rural tourism. Based on this, the research was aimed at participating in the development of Human Resource in areas where rural tourism take place to allow the villagers to interact intensively with foreign tourists and give their best service.The participation was the design and development of English training with syllabus, lesson plan and training material as its results. The training put much emphasis on the increase of English communication ability based on the potential resource of Bedulu Village as one of rural tourism. The method of the research was Design and Development, porposed by Ellis and Levy (2010), that consists of several phases in designing and developing English training. It is expected that the output of the study will results in the realization of society service at rural tourism as English training.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.