ASMR (Autonomous Sensory MeridianResponse) is the name given to a pleasant sensation that can be felt most commonly on the scalp and can be triggered by various gentle sounds (like whispers, crinkles or tapping), smooth and repetitive visual stimuli, personal attention (like the touch of a hairdresser or a masseur) or other events. ASMR is often associated with a general feeling of relaxation and peace. Whilst academic research on the sociological, artistic, sensory and cognitive dimensions is still in its infancy ASMR has grown into a worldwide, cross-disciplinary, inter-cultural, multi-lingual social media sensation. This paper outlines the rise of ASMR as Internet subculture from its inception as 'whispering community' on Internet platforms and blogs, to become a truly popular (i.e., made by the people) platform for creative expression, self-made holistic therapy and, in some instances, true artistic audiovisual endeavours. This paper comments on the reasons behind the rise of the ASMR community as a fertile ground for creative expression. Audiences' expectations are dictated by the attention-induced nature of the sensory experience, a factor that spawned an exceptionally perceptive viewership if one considers the inherently fragmented essence of ubiquitous streaming media and the impatient scanning and skipping modes of reception it encourages. 'ASMRtists' thus enjoy a privileged relationship with audiences who are not impressed with the relentless pour of energy and information from social media platforms and treasure, instead, the slow, the quiet, and the subtle.Examples from various ASMR content creators will be analysed from the compositional standpoint, highlighting technical and idiomatic similarities with forms of improvisatory practices and experimental artistic languages such as Musique Concrète. The paper will also illustrate recent audiovisual projects related to ASMR carried out at Keele University and will introduce the audience to planned developments towards ASMR related content delivered through mobile platforms.
This paper introduces strategies for the electroacoustic community to relate to, and engage with, the visual music phenomenon. It addresses technological, historical, cultural and idiomatic intersections between the two art forms. From the personal viewpoint of a trained synaesthete of acousmatic origin, the boundaries between sonic and audiovisual compositional practices appear somewhat porous. The electroacoustic language is intrinsically visual, even within its acousmatic paradigm. Visible morphologies acquire a sonorous dimension as soon as we uproot them from their cinematographic habitat and plunge them into the cauldron of a new alchemy. Multi-disciplinary lines of enquiry are essential to elucidate the workings of complex multimediatic interactions such as those at play in visual music. Yet, a holistic view of the creative and technological pathways is equally significant so that artistic truths, and myths, can be (re)discovered amidst lines of code or loops of wire connecting our computer peripherals. Thus this article is written both with the language of an analyst and, perhaps more, with the expressions and idiosyncrasies of an academic composer. A few selected examples from the contemporary repertoire are discussed to exemplify a variety of approaches to visual music composition, including extracts from the work Patah (Garro 2010).
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