O propósito desse estudo é expandir as discussões da literatura de Aprendizagem Social para Sustentabilidade, direcionada à temática de problemas ambientais, ao analisar o processo de aprendizagem social à luz da sustentabilidade social, em um projeto de combate à pobreza. Trata-se de um estudo de caso em uma rede de empreendimentos pertencente ao Programa Mulher Empreendedora do Instituto Consulado da Mulher, a principal ação social da marca Consul. A observação não participante foi a principal técnica de coleta de dados, complementada por análises documentais e entrevistas semiestruturadas. Como resultados, três fatores-chave são responsáveis por estimular a aprendizagem social entre as participantes: (a) a possibilidade de troca de experiências, devido ao formato da rede de empreendimentos; (b) o estímulo à qualidade de um diálogo mais aberto e democrático; (c) a necessidade de um mediador, encarregado pelo processo de facilitação das discussões e reflexões. Os fatores-chave criaram condições para a existência de cinco elementos críticos que influenciaram, em maior ou menor grau, o nível de aprendizagem social: (1) reflexão e pensamento crítico; (2) negociação e colaboração; (3) barreiras ao processo de aprendizagem; (4) participação e engajamento; (5) comunicação. Tais resultados também trazem implicações práticas para gestores que desejam criar projetos similares, especialmente em relação à construção de processos de mediação dos diálogos via a figura do educador social.
Food loss and waste have generated environmental and social impacts around the world. One way to address this problem is to make the food supply chain more efficient through novel solutions to food distribution. A new sustainable business model called "digital business platforms for food waste reduction" is emerging to simplify the transaction and donation of food close to the expiration date, preventing its disposal and incineration. Based on multiple case studies, this research sought to answer: How do business users perceive value of digital platforms for food waste reduction? The results demonstrated that the success of a sustainable business model innovation needs to consider the user perception of value. The study reveals new sources of economic and strategic benefits and sacrifices that influence the users' adherence to digital platforms.
The emergence of business platforms has been motivated by cost reduction of data processing combined with the diffusion of the internet and mobile technology. Due to the potential to generate network effects, this technological improvement associated with sustainability goals became a key driver for business model innovation. While the literature about network effects addresses the concept of value only superficially, studies about customer-perceived value in digital economies are inconclusive. Overall, how these research fields relate to each other remains unclear. Therefore, this study focused on the interface of the literature about business platforms, network effects, and customer-perceived value, in an environmental sustainability scenario, with particular attention to the impacts of food waste. The research addressed the following question: How do business users perceive value in the presence of network effects on environment-oriented business platforms? Based on multiple case studies of Brazilian platforms, the results demonstrate that users of environment-oriented business platforms (called eco-platforms) perceive value through nine dimensions of economic orientation and five dimensions of strategic orientation. Overall, economic orientation offers one-off benefits/sacrifices during each transaction, while the strategic orientation presupposes a longterm relationship between platform owners and their users. In both aspects, benefits must outweigh the sacrifices to improve the quality of interactions within platforms (BPs and eco-BPs), which results in positive network effects. The findings provide evidence for platform owners to attract and retain buyers and suppliers due to the stimulus of certain benefits and minimization of sacrifices.
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