We extend the contingent valuation (CV) method to test three differing conceptions of individuals' preferences as either (i) a-priori well-formed or readily divined and revealed through a single dichotomous choice question (as per the NOAA CV guidelines [K. Arrow, R. Solow, P.R. Portney, E.E. Leamer, R. Radner, H. Schuman, Report of the NOAA panel on contingent valuation, Fed. Reg. 58 (1993) 4601-4614]); (ii) learned or 'discovered' through a process of repetition and experience [J.A. (2003) 73-105]. Findings reject both the first and last of these conceptions in favour of a model in which preferences converge towards standard expectations through a process of repetition and learning. In doing so, we show that such a 'learning design CV' method overturns the 'stylised facts' of bias and anchoring within the double bound dichotomous choice elicitation format. r

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Purpose The purpose of this paper is to examine the factors that influence beef farmers’ willingness to participate in supply chain collaboration initiatives and to identify attributes in formal and non-formal agreements that would encourage or discourage participation. Design/methodology/approach A face-to-face survey containing a choice experiment was carried out. Respondents were selected using stratified sampling among beef finishers in Northern Ireland. Logistic regressions were employed to examine the factors associated with willingness and agreement attributes. Findings Larger and more specialised farms, as well as farmers with higher education attainment are shown to be more likely to participate in collaboration arrangements with downstream buyers. The choice experiment results suggest that farmers are in general willing to fulfil some feeding requirements in order to earn a premium, while a minimum price guarantee is not attractive. The positive valuation of data sharing between farms and abattoirs is found specifically among farmers with higher qualifications. Although education is shown to have positive impacts on both participation in collaboration agreements and the valuation of contract attributes, the level of education associated with the positive impacts differ. In addition, farmers who have enroled in agri-environmental schemes view the requirement of a written contract more favourably than those who have not. Originality/value The study adds to the understanding of how beef farmers view participation within supply chain collaborations and also how the potential features of the collaboration relate to characteristics of farmers and their farms.

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This article explores how international over-the-top services impact the national feature film value chain in Canada and Australia. The main objective of this exploration is to interrogate the tendency to classify Netflix as television—whether in the context of broadcasting policy or in light of disciplinary biases that tend to separate media industry studies from the more cinephilic text-focused approaches of film studies. By equating entertainment services like Netflix with television, the discussion of how feature films will sustain themselves in a rapidly changing market becomes sidelined. Examining examples from Canada and Australia, we seek to draw attention to the ways in which film sustains and develops its industry and how services like Netflix relate to policy mechanisms designed to foster national cinema. This article offers an intervention into the developing discourse around Netflix as television to ask the question: what does it mean to consider Netflix as cinema?