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Traffic signs play an important role in traffic management systems. A variety of studies have focused on drivers’ comprehension of traffic signs. However, the travel safety of prospective users, which has been rarely mentioned in previous studies, has attracted considerable attention from relevant departments in China. With the growth of international and interregional travel demand, traffic signs should be designed more universally to reduce the potential risks to drivers. To identify key factors that improve prospective users’ sign comprehension, this study investigated eight factors that may affect users’ performance regarding sign guessing. Two hundred and one Chinese students, all of whom intended to be drivers and none of whom had experience with daily driving after obtaining a license or visits to Germany, guessed the meanings and rated the sign features of 54 signs. We investigated the effects of selected user factors on their sign guessing performance. Additionally, the contributions of four cognitive design features to the guessability of traffic signs were examined. Based on an analysis of the relationships between the cognitive features and the guessability score of signs, the contributions of four sign features to the guessability of traffic signs were examined. Moreover, by exploring Chinese users’ differences in guessing performance between Chinese signs and German signs, cultural issues in sign design were identified. The results showed that vehicle ownership and attention to traffic signs exerted a significant influence on guessing performance. As expected, driver’s license training and the number of years in college were dominant factors for guessing performance. With regard to design features, semantic distance and confidence in guessing were two dominant factors for the guessability of signs. We suggest improving the design of signs by including vivid, universal symbols. Thus, we provide several suggestions for designing more user-friendly signs.

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Purpose To improve insufficient management by artificial management, especially for traffic accidents that occur at crossroads, the purpose of this paper is to develop a pro-active warning system for crossroads at construction sites. Although prior studies have made efforts to develop warning systems for construction sites, most of them paid attention to the construction process, while the accidents that occur at crossroads were probably overlooked. Design/methodology/approach By summarizing the main reasons resulting for those accidents occurring at crossroads, a pro-active warning system that could provide six functions for countermeasures was designed. Several approaches relating to computer vision and a prediction algorithm were applied and proposed to realize the setting functions. Findings One 12-hour video that films a crossroad at a construction site was selected as the original data. The test results show that all designed functions could operate normally, several predicted dangerous situations could be detected and corresponding proper warnings could be given. To validate the applicability of this system, another 36-hour video data were chosen for a performance test, and the findings indicate that all applied algorithms show a significant fitness of the data. Originality/value Computer vision algorithms have been widely used in previous studies to address video data or monitoring information; however, few of them have demonstrated the high applicability of identification and classification of the different participants at construction sites. In addition, none of these studies attempted to use a dynamic prediction algorithm to predict risky events, which could provide significant information for relevant active warnings.