Today’s human society provides to food consumers many options that involve difficult decisions. Disoriented and stressed by contradictory messages of mass media and by the warnings of being as slim as possible, a modern consumer gets confused and shows a tendency towards losing his traditional habits. Still, most experts suggest that the adoption of a healthy food behavior, based on minimally processed natural products, may contribute to the development of a sustainable food system. The study aims to design the food profile of Romanian consumers by presenting the underlying factors of a balanced diet. The conducted marketing study was of quantitative nature, in which, a face-to-face survey was used. The questionnaire was applied to individuals aged over 18 years old, and the tool used for collecting data was the structured questionnaire applied to a sample of 1185 Romanian respondents. In this study, the following methods of analysis were used: factor analysis, cluster analysis, and structural equation modeling. The research results present the main aspects underlying the food products classification, the clustering of Romanian consumers by their interest in healthy diet, and the relationships between specific variables influencing the healthy food habits. These results have shown the need for supporting educational campaigns targeted at Romanian consumers aimed to develop healthy food habits that could create conditions needed to reshape food supply, and implicitly, to contribute to the development of environmental sustainability.
Background: The research focuses on the perception and implications of telework during the COVID-19 pandemic in the Czech Republic. Goal: The aim of the paper is to prove the validity of the already existing theoretical model (revealed in Romanian research before COVID-19) for the Czech situation during COVID-19 and draw managerial conclusions. Methods and data: Quantitative primary data were collected via questionnaires and analysed using structural equation modelling, evaluating cause-effect relationships between latent variables in two steps: the structural model (showing the latent constructs and paths between them) and the outer model (displaying the relationships between each latent construct and the indicators defining it). Results: 10 latent variables were defined, and relationships among them were identified. 13 hypotheses were verified, out of which 7 were accepted while the remaining were denied. Concerning the similarities with the previous research, current research accepted 2 hypotheses alongside the previous one, while one hypothesis was accepted only in the Romanian research. Conclusion: Model relevancy was proved. The research contributed to formulating implications for Central European audiences extending present-day literature review findings. Based on the hypotheses testing, autonomy and homonomy in telework should not be understood as contrary but complementary phenomena; managers should support both. Cultivated should be positive emotions about telework because they contribute to work-life balance and positively affect the intentions to work from home. Work-life balance is positively related to the positive perception of the social implications of telework.
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