Статья посвящена рассмотрению феномена популярной культуры с точки зрения ее взаимосвязи с политической повесткой дня. В качестве объекта исследования рассматривается шотландский сепаратизм. Предметом выступает его интерпретация в серии романов Дианы Гэблдон «Чужестранка» и их одноименной экранизации. Автором статьи анализируется рекламная кампания по продвижению сериала, его видеоряд и дискурс повествования. Делается вывод о сильном эмоциональном посыле, изначально заложенном в сюжете, а также об аспектах, формирующих позитивный образ шотландских горцев и идеи сепаратизма. Библиогр. 31 назв. Рис. 4.
The perception of the image of the state by its citizens is believed to be one of the most promising areas for the study of political consciousness. When the object of the research is youth, the obtained data allow us to identify their main expectations from the further development of the country's political system. Basing on the results of six focus groups among students at St. Petersburg State University, in this paper we attempt to describe the image of ideal Russia in the minds of students. We have obtained results demonstrating that 1) the images of the country, the authorities, and the political leader are a kind of projection of the political processes and phenomena that are currently occurring in the world; 2) youth is characterized by categorical and inconsistent in their own views and evaluations; 3) along with patriotism, students feel a sense of responsibility for their future and the future of Russia.
The relevance of the topic is due to the fact that the digital space presupposes new forms of interaction between citizens and the construction of new communities different from those that existed before. The modern networked civil society is not only one of the forms of self-organization of individuals, but also provides opportunities for the construction of new subcultures with their own mythologies. From this point of view, the case of digital vigilantism is interesting -an unformalized institution that regulates the behavior of citizens with the help of sanctions (and not always virtual ones) against those whose behavior does not correspond to their value system. The purpose of this report is an attempt to study the mythology of these communities in the Russian-speaking segment of the Internet. The object of the research is the materials of such communities in the social network "VKontakte" as "Project Lev Protiv", "StopHam", "Hriushi Protiv", "Trezvie dvori". The subject of study is the myths on which their activities are based. As a specificity of the myths of a networked civil society, one can single out the fact that they are based not only on the myths inherent in the virtual community (we are talking not only about Russian users, but also foreign ones), but also on the political culture of Russia.
This article identifies similarities and differences in emotional discourse in the communication of subscribers of vigilante Internet resources located on different technological platforms. As part of this study, API was used to upload comments over the past two years to materials posted in typical vigilante communities (Vkontakte API – «Lev Vs», «StopHam», «Piggy vs», «Anti-dealer»; Youtube API - the most popular videos «Lev Vs», «StopHam», «Piggy vs», «Sober Yard»). The sample size was 169,923 comments on Vkontakte and 175,096 comments on YouTube. The emoticon emoji served as the unit of analysis. Fixing the amount of emojis used was implemented with the assistance of a special Python script. Based on available data, a network analysis was carried out using the Gephi program (Fruchterman-Reingold layout). The authors concluded that it is not the goal direction of the vigilante group, but the communication tool that becomes the most important factor for the formation of a paralinguistic emotional discourse. Vigilante media, presented in the form of public and channels, act as mass media, and viewers and readers of their communities are the audience consuming this information. This argument is confirmed by the constant use of emojis that emphasize the «entertainment» of the presented content. Thus, most often, representatives of vigilante communities form not adherents who are ready to take part in their actions, but consumers.
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