Introduction: A visually cluttered environment is described as one that has visual qualities that have the potential to affect driving efficiency. It is the theory that performance is determined by the interaction of the individual, the task, and the surrounding environment. – Statistics of an accident reported in Malaysia has been increasing rapidly. General observation found that the main cause of car accidents reported in due to the distraction of the driver during. This study aims to examine the visualization factor distraction that causes an accident during the driving task. Methods: The driver distraction is measured based on the analysis of attention level of Electroencephalogram (EEG) signal. The EEG signal waves that are produced from the brain will be recorded while the driver is driving on the road with controlled parameters. The data are analyzed in order to retrieve the level of attention level of the driver. Result : Findings from this study show that the percentage of attention level reduced with the most significant factors in visualization. Conclusion: Based from the results of this study, the activity in the brains reacts differently to the different visualization that the drivers are exposed to during driving.
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