Covid-19 pandemic resulted many changes and adjustments in various sectors of life, including the creative fashion industry sector. One of the topics that came out was the concept of sustainable fashion as a solution to overcome the challenges of changing times. One of the ideas for implementing the concept is "reduce-reuse-recycle". The topic of this research is the application of the reduce-reuse-recycle concept in the design of co-ed androgynous unisex fashion using clothing waste, unsold clothing stock, and leftover fabric scraps. The topic of unisex clothing is a global fashion trend phenomenon that represents the efficiency of product differentiation as well as a gender identity campaign through appearance. The research problem is to find a suitable concept of design development for a unisex fashion product with co-ed androgynous style based on sustainable. The purpose of the research is to determine the concept and process of designing a unisex fashion product with a co-ed androgynous style based on a sustainable concept. The research method uses descriptive qualitative methods through triangulation (combined) data collection techniques covering several ways, namely literature, observation, interviews, and experimental. The design method uses the DUCMOT fashion system design stage with the design process in research and experimental testing. This concept not only has a positive impact on the surrounding environment but can also hone the creativity of industry players in utilizing and extending the life cycle of a product into new, innovative products.
Pandemi Covid-19 yang merebak sejak Maret 2020 di Indonesia telah merubah sistem sosial dan tatanan kehidupan masyarakat. Setiap individu harus dapat beradaptasi terhadap tatanan normal baru dalam upaya bertahan terhadap krisis yang ditimbulkan sebagai dampak pandemi. Dampak krisis juga dialami oleh pelaku industri fesyen di Surabaya yang tergabung dalam Indonesian Fashion Chamber (IFC) Community Surabaya. Persoalan yang dihadapi mitra adalah perubahan dan krisis akibat pandemi Covid-19 menempatkan mitra pada keadaan sulit baik dalam permasalahan produksi, modal, dan menurunnya jumlah permintaan barang dan jasa sebagai akibat perubahan gaya hidup masyarakat. Program PKM diselenggarakan atas respon permasalahan yang dihadapi oleh mitra. Solusi yang ditawarkan adalah memberikan sebuah pelatihan mulai dari desain, produksi, hingga sistem pemasaran yang sesuai dengan era new normal. Materi pelatihan focus kepada perancangan Personal Protective Equipment (PPE) untuk kebutuhan fesyen sehari-hari. Ide dan gagasan pelatihan dituangkan ke dalam bentuk pelatihan daring sebagai wujud mentaati aturan protokol kesehatan. Pelaksanaan kegiatan pelatihan busana pelindung diri (PPE) untuk kebutuhan fesyen sehari-hari mampu menjadi salah satu alternatif solusi bagi permasalahan yang di hadapi mitra akibat pandemic Covid-19. Materi pelatihan dapat diterapkan sebagai alternatif produksi diversifikasi produk bagi pelaku usaha kecil menengah IFC Community Surabaya.
The research aimed to understand the aesthetic value and symbolic meaning of the co-ed and androgynous trends in men’s fashion. The problem discussed was how the aesthetic value and symbolic meaning of co-ed androgynous trends were in men’s fashion today. Co-ed and androgyny were one of the phenomena in men’s fashion trends today. The co-ed androgynous style featured a gender-fluid fashion concept; that was, the blurring of the binary gender opposition boundaries. Gender discrimination is a phenomenon of social problems that often surfaced. Fashion was often used as an instrument in reproducing gender identity in social systems. The development of men’s fashion had undergone significant changes in recent decades. Men’s clothing trends had become more attractive, dynamic, and no longer monotonous like conventional men’s fashion styles. The research applied a qualitative research method by collecting library data, observation, and interviews with practitioners and experts. The approach and theoretical basis used in analyzing the objects and variables were postmodern aesthetic approaches and Barthes’ semiotic theory. The object sample was the clothing designed by Alesandro Michele for the Gucci brand. The result indicates that the symbolic meanings of androgynous and co-ed trends are able to reflect social problems, such as reproducing gender identity, overhauling heteronormative stereotypes, changing gender roles, and freedom of expression without discrimination. The concept is expressed through a dynamic and free postmodern aesthetic.
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