Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keinginan nasabah BMT BIMA untuk menabung melalui investasi syariah di BMT BIMA. Penulis memilih nasabah di Koperasi Jasa Keuangan Syariah ( KJKS ) BMT BIMA cabang 01 Dukun untuk penelitian ini. Penelitian ini menggunakan pendekatan kualitatif dengan sumber data primer berupa wawancara langsung dengan nasabah KJKS BMT BIMA dan pekerja. Berdasarkan temuan, KJKS BMT BIMA menawarkan berbagai solusi tabungan, antara lain akad wadi'ah dan mudharabah. Untuk membuka rekening, melakukan penyetoran dan penarikan simpanan ada beberapa prosedur yang tentunya mudah untuk dilakukan oleh nasabah. Terdapat beberapa faktor yang mempengaruhi minat nasabah yang seperti strategi BMT BIMA dalam upaya memudahkan nasabah dalam bertransaksi, letak BMT BIMA yang strategis, keuntungan yang didapatkan nasabah trutama pada produk SISUPRA (Simpanan Praktis ), SIJAKA ( Simpanan Berjangka ), dan SBI ( Simpanan Berjangka Inovatif ).
This study aims to find out what factors influence the desire of BMT BIMA customers to save through sharia investment in BMT BIMA. The author selected customers at KSPPS BMT BIMA branch 01 Dukun for this study. This research uses a qualitative approach with primary data sources in the form of direct interviews with KJKS BMT BIMA customers and workers. Based on the findings, KJKS BMT BIMA offers various savings solutions, including wadi'ah and mudharabah agreements. To open an account, make deposits and withdrawals of deposits there are several procedures that are certainly easy for customers to do.
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