Purpose As the concept of corporate sustainable management activities (CSMA) has become an increasingly important element of corporate management, much attention has been paid to its impact on customer relationship. Although there exists many studies concentrating mainly on the environment aspect of CSMA, only a few address the three dimensions of CSMA (environmental, social and economic) and examine their comprehensive impact on relationship marketing. In an attempt to fill this gap, the purpose of this paper is to empirically investigate the influence of CSMA on customer satisfaction (CS), word of mouth intention (WOMI) and repurchase intention (RI). Design/methodology/approach The data come from 214 shipping industry practitioners (shippers, freight forwarders and third party logistics service providers in South Korea). Structural equation modeling (SEM) is employed to test the impact of CSMA on CS, WOMI and RI. Findings Based on a survey conducted in South Korea, the findings indicate that environmental and economic aspects of CSMA play a significant role in enhancing CS and the enhanced CS positively affects WOMI and RI. Research limitations/implications As the field data were obtained from only one industry, future replication of the findings to other industries should consider industry-specific factors, if applicable. Practical implications The results highlight several implications for shipping industry practitioners to consider when establishing the strategy for effective corporate sustainable management to enhance CS. Originality/value This study is one of the first empirical attempts to explore how CSMA affects CS in the shipping industry. In addition, this paper empirically investigates the influence of CS on WOMI and RI.
This paper presents the findings of a research project on the Maritime Security Management System (MSMS) conducted at the Australian Maritime College (AMC) in 2005–2006. The main objectives of this study are to identify key shore-based and near shore activities associated with maritime operations that are currently not covered by the International Ship and Port Facility Security Code and players involved in these activities; to explore and analyse important relationships among them, which can affect the management of security; to investigate the key criteria of a good/effective security management system; to explore the perceived effectiveness of some major aspects of security activities in a MSMS; and to identify the perceived importance of essential elements in a MSMS. Based on this identification and analysis, essential inputs that should be included in the curriculum of maritime universities and training institutions are proposed. This study applies a two-stage methodological approach, in which a focus group discussion is utilised first to explore the initial ideas from maritime experts, followed by a mail survey to reflect the perceptions of the international shipping community. The findings of this study provide essential insights to the formulation of such a global MSMS for the sake of safer and more efficient maritime transport. Maritime Economics & Logistics (2007) 9, 119–137. doi:10.1057/palgrave.mel.9100175
Oysters represent an excellent source of major nutrients, especially proteins, vitamins and minerals. The consumption of oysters in Australia has not grown enough to match to their increased availability. This study is designed to provide information for the oyster industry to better attract more consumers to eat oysters. Six antecedent variables affecting the consumer choice of oysters: quality, safety, labelling, presentation, psychological aspects and preferred values for packaging and price, were identified by principal component factor analysis. A logistic regression approach predicts the consumer choice of oysters using these six factors and the demographic factors in the binary choice model. The outcome of the modelling predicts that the consumer choice of ‘dine in or out’ for oysters is significantly linked to age, gender, residence, labelling and preferred values, while the frequency of eating oysters annually is significantly influenced by the factors of age and preferred values. The oyster promotions such as nutritional marketing of oysters that have low cholesterol, cooking shows and special activities that target specific subsections of the consumer market are recommended in the study.
Ab stractThis pa per pres ents the out comes of a study of the choice of lo ca tion for distri bu tion cen tres in lo gis tics op er a tions. A con cep tual frame work of lo cation se lec tion for dis tri bu tion cen tre is worked out through three main stages. At the first stage, a gen eral geo graph ical area for dis tri bu tion cen tre is iden ti fied based on the Cen tre of Grav ity prin ci ple, tak ing into con sid eration socio-eco nomic fac tors. The sec ond stage of the se lec tion pro cess involves the iden ti fi ca tion of al ter na tive lo ca tions for the dis tri bu tion cen tre and the air ports and sea ports to be used for in bound and out bound cargo flows within the de fined gen eral geo graph ical area. The third stage fo cuses on spe cific site se lec tion among the iden ti fied al ter na tive lo ca tions for the dis tri bu tion cen tre based on the quan ti ta tive ap proach. This in volves a math e mat i cal model which aims to op ti mise ei ther the to tal dis tri bu tion cost or the in te gra tion of to tal dis tance trans port with given rel e vant vol umes of cargo. In or der to il lus trate the con cep tual frame work, a case study of a logis tics ser vice pro vider will be pro vided. Data from the case study proved that the con cep tual frame work for se lec tion is valid and can be of value to lo gis tics com pa nies in their op er a tions and man age ment.
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