COVID-19 infectious disease resulted in a pandemic that has threatened millions of people in the world. It is caused by severe acute respiratory syndrome coronavirus (SARS-CoV-2), and it has created a global health crisis. Hence, the present study aimed at assessing communication strategies used by Ethiopian Public Health Institute and Ministry of Health to address COVID-19 vaccine hesitancy, make analysis of vaccination messages, and hybrid media messages to label best practices of communication techniques to address vaccine hesitancy. To attain this objective, a qualitative research method was employed to analyze messages that were disseminated with the hybrid national and regional media and social media platforms. MOH and EPHI disseminated messages; ministers, prominent people, opinion leaders and activists’ speeches used as subjects of the study. COVID-19 vaccination messages were selected through purposive sampling method. The contents of messages regarding health communication were analyzed. The finding showed that building COVID-19 vaccine acceptance through effective communication is important to stop the spread of the virus. The participatory and presumptive style communications are the possible method to promote COVID-19 vaccination before it reaches on refusal stage. Moreover, the results revealed that communication strategies contributed to vaccine advocacy and vaccination campaign to improve vaccine acceptance. MOH and EPHI used the hybrid media to mold the unscientific information and the misinformation of the vaccine. In sum, using effective communication strategies is very important to create awareness about COVID-19 vaccines, and avoid vaccine hesitation to strength the public vaccines acceptability.
This is a research review on the community practice that done in Ethiopia, and it suggested the holistic approaches for the development of the state.
This study focused on the assessment of folk media aimed at Environmental Communication (EC) in the Guna Community and suggested the dominant Guna Community folk media for environmental communication and preservation to conserve Mount Guna. Guna Mount is the home of different biodiversity and the tower of water, but it is becoming degraded. Folk media are operative in environmental communication and preservation. They have the power to transmitted environmental messages that incorporate cultural values, beliefs, and attitudes with societal needs. Folk media are locally oriented, easily accessible, flexible, portable, inclusive, and relatively inexpensive. A qualitative research approach was employed for this research. Ethnographic research design, snowball, and purposive sampling techniques were used to select the respondents. The researchers were gathered the data through in-depth interviews, focus group discussion, and observation. For this survey, 16 FGDs, 45 individual in-depth interviews, and participant observation were employed. Guna community has unique and indigenous folk media that use as a source of entertainment, information, and education. Their folk music, songs, dances, campfire storytelling, traditional motifs, fairs, and festivals, and folk poems are the dominants. Using folk media for operative ecology preservation is vital in the form of EC that inspires and develops positive behavior in the community by educating about environmentalism in the method of facilitating environmental issues incorporating the latest message. Finally, we recommended some folk media for developmental activities that use inform of advocacy regarding recommended reasons
This is a research review on the community practice that done in Ethiopia, and it suggested the holistic approaches for the development of the state.
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