The study is aimed at determining the effect of celebrity endorsement, electronic word of mouth, brand trust on buying habits. The development of fashion products is currently growing rapidly along with technological advancements. Many companies compete to increase buying habits. With good buying habits, it can affect sales. There are several things that can increase buying habits including celebrity endorsement, electronic word of mouth, brand trust. The type of data is quantitative data. Data collection techniques in this study were using questionnaires and documentation studies. The instruments in this study used validity and reliability tests. The data analysis technique used in this study is multiple linear regression and uses SPSS version 20.0. The results of the t-test in this study were celebrity endorsement of 0.006, electronic word of mouth of 0.020, the brand trust of 0.019. This shows that partially the three variables have a positive and significant effect on buying habits. The results of the f test in this study are 2.73, which means that the variable celebrity endorsement, electronic word of mouth and brand trust simultaneously have a positive and significant effect on buying habits.
In this digital era with the rapid development of technology, it has been able to provide benefits for human life. One of them is the use of technology in the banking world that is manifested in a Mobile Banking application. The rapid development of technology must also be balanced with the use and proper understanding. This research will discuss about how banks provide satisfying services to their customers, then how to provide technology-based services that can be received, understood and utilized appropriately by customers. If seen from the fact that the writer met in the community which incidentally is a customer in a bank, then the writer can conclude that there are still customers who experience dissatisfaction and limited knowledge of the Mobile Banking services provided by the bank. Therefore this research was conducted to find out how Customer Relationship Management, Framing Effect, level of satisfaction can affect the Level of Customer Trust and Loyalty in the use of Mobile Banking services.
Transisi Pola Konsumsi; Buying Habits Pada Masa Work From Home (WFH) Karyawan di Kota Denpasar. Tujuan penelitian ini untuk mengetahui pengaruh varian produk, branding dan store switching terhadap buying habits karyawan di Kota Denpasar. Populasi penelitian adalah karyawan yang sudah pernah belanja online. Sampel berjumlah 100 orang dengan metode insidental sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan secara online. Teknik analisis data yang digunakan adalah analisis kuantitatif dalam perhitungannya menggunakan progam software Smart PLS 3.0. Pada hasil penelitian ini menunjukkan varian produk, branding dan store switching berpengaruh positif dan signifikan terhadap buying habits karyawan di Kota Denpasar. Sehingga penulis dapat menyimpulkan bahwa pola konsumsi buying habits pada masa work from home karyawan di Kota Denpasar saat ini mulai berpindah belanja secara online.
Kinerja keuangan sangat penting bagi dunia perbankan, terutama pada saat pandemi Covid-19 sebagai strategi dalam melakukan analisis penilaian atau acuan untuk mengetahui proses kinerja keuangan suatu bank. Dampak dari adanya pandemi Covid-19 pada sektor perbankan adalah dalam kinerja keuangannya yang dapat mempengaruhi tingkat kesehatan bank, oleh karena itu diperlukan tolak ukur yang objektif dan tepat dalam penilainanya. Untuk rasio-rasio yang digunakan, di antaranya rasio permodalan (capital adequency ratio), net performing loan (NPL), rasio efisiensi (BOPO), rasio likuiditas (LDR), Return on asset (ROA), Return On Equity (ROE) atau yang sering disebut metode CAMEL. Dalam proses ini data yang dipakai yaitu laporan keuangan dan laporan rasio tahun 2016-2019 (sebelum pandemi) & 2020 (saat pandemi). Hasil dari pengabdian ini yaitu pada nilai analisis rasio CAR (capital adequency ratio), rasio likuiditas (LDR), Return on asset (ROA), Return On Equity (ROE) mengalami penurunan pada saat pandemi. Sedangkan nilai net performing loan (NPL) masih tetap sama dengan sebelum pandemi dan pada nilai rasio efisiensi (BOPO) mengalami peningkatan daripada sebelum pandemi. Selain itu ditemukan beberapa risiko yang muncul saat pandemi ini yaitu risiko kredit dan risiko pasar. Sehingga harus diterpakan strategi seperti melakukan restrukturisasi kredit dan juga strategi pada pengembangan fintech. Financial performance is very important for the banking world, especially during the Covid-19 pandemic as a strategy in conducting assessment analysis or references to determine the process of a bank's financial performance. The impact of the Covid-19 pandemic on the banking sector is in its financial performance which can affect the soundness of banks, therefore an objective and precise benchmark is needed in its assessment. For the ratios used, including the capital adequacy ratio, net performing loan (NPL), efficiency ratio (BOPO), liquidity ratio (LDR), Return on assets (ROA), Return On Equity (ROE) or which is often called the CAMEL method. In this process the data used are financial reports and ratio reports for 2016-2019 (before the pandemic) & 2020 (during the pandemic). The results of this service are the value of the analysis of the CAR ratio (capital adequency ratio), liquidity ratio (LDR), Return on assets (ROA), Return On Equity (ROE) decreased during the pandemic. Meanwhile, the value of the net performing loan (NPL) is still the same as before the pandemic and the value of the efficiency ratio (BOPO) has increased compared to before the pandemic. In addition, several risks that emerged during this pandemic were found, namely credit risk and market risk. Therefore, strategies such as credit restructuring and strategies for fintech development must be applied.
Brand Switching Smarthphone (XIOMI dan Oppo) pada Erafone Megastore di Kota Denpasar. Penelitian ini bertujuan untuk mengetahui pengaruh promotion, personal selling, dan price terhadap brand switching smarthphone (xiomi dan oppo) pada erafone megastore di kota denpasar. Populasi penelitian ini konsumen yang berkunjung pada Erafone Megastore di Kota Denpasar, dengan sampel 80 responden. Pengumpulan data menggunakan kuesioner dengan alat ukur skala likert. Jenis data yang digunakan pada penelitian ini adalah data data kuantitatif. Metode analisis data yang digunakan pada penelitian ini menggunakan analisis uji validitas, uji reliabilitas, uji asumsi klasik, dan uji analisis regresi linier berganda dengan menggunakan aplikasi SPSS version 22.0. Hasil penelitian ini menyatakan promotion, personal selling, dan price berpengaruh positif dan signifikan secara parsial dan simultan terhadap brand switching smarthphone (xiomi dan oppo). Hal ini berarti 59,9% variasi variable brand switching dapat dijelaskan oleh variasi dari ketiga variable independent promotion,personal selling dan price. sedangkan sisanya (100%-59,9% = 40,1%) dijelaskan oleh sebab-sebab lain diluar model yaitu seperti variable citra merek, pelayanan, dan kualitas produk. Kata Kunci: Promotion, Personal Selling, Price Dan Brand Switching
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