Individuals high in socioeconomic status (SES) are often viewed as valuable members of society. However, the appeal of high-SES people exists in tension with our aversion to inequity. Little experimental work has directly examined how people rectify inequitable distributions between two individuals varying in SES. The objective of the present study was to examine how disinterested third parties adjudicate inequity in the context of concrete financial allocations between a selfish allocator and a recipient who was the victim of the allocator's selfish offer. Specifically, this study focused on whether knowing the SES of the victim or the allocator affected the participant's decisions to punish the selfish allocator. In two experiments (N = 999), participants completed a modified third-party Ultimatum Game in which they arbitrated inequitable exchanges between an allocator and a recipient. Although participants generally preferred to redistribute inequitable exchanges without punishing players who made unfair allocations, we observed an increased preference for punitive solutions as offers became increasingly selfish. This tendency was especially pronounced when the victim was low in SES or when the perpetrator was high in SES, suggesting a tendency to favor the disadvantaged even among participants reporting high subjective SES. Finally, punitive responses were especially likely when the context emphasized the allocator's privileged status rather than the recipient's underprivileged status. These findings inform our understanding of how SES biases retributive justice even in non-judicial contexts that minimize the salience of punishment.
Evidence from social psychology suggests that men compared to women more readily display and pursue control over human resources or capital. However, studying how status and gender shape deliberate impression formation is difficult due to social desirability concerns. Using univariate and multivariate fMRI analyses (n = 65), we examined how gender and socioeconomic status (SES) may influence brain responses during deliberate but private impression formation. Men more than women showed greater activity in the VMPFC and NAcc when forming impressions of high-SES (vs. low-SES) targets. Seed partial least squares (PLS) analysis showed that this SES-based increase in VMPFC activity was associated with greater co-activation across an evaluative network for the high-SES versus low-SES univariate comparison. A data-driven task PLS analysis also showed greater co-activation in an extended network consisting of regions involved in salience detection, attention, and task engagement as a function of increasing target SES. This co-activating network was most pronounced for men. These findings provide evidence that high-SES targets elicit neural responses indicative of positivity, reward, and salience during impression formation among men. Contributions to a network neuroscience understanding of status perception and implications for gender- and status-based impression formation are discussed.
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