Dynamic pricing and learning is a research topic that has received a considerable amount of attention in recent years, from different scientific communities: operations research and management science, marketing, economics, econometrics, and computer science. We survey these literature streams: we provide a brief introduction to the historical origins of quantitative research on pricing and demand estimation, point to different subfields in the area of dynamic pricing, and provide an in-depth overview of the available literature on dynamic pricing and learning. We discuss relations with methodologically related research areas, and identify several important directions for future research.
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