This study explored the adaptation of Filipino farmers to using hybrid rice and its farming technology. A sample of 100 respondents was selected through convenience sampling. Data were collected mainly through a questionnaire (digitalized online survey) distributed to the targeted groups. The findings revealed that most of the farmers chose to plant both inbred and hybrid rice seeds during the wet and dry seasons even knowing that hybrid rice varieties have a higher yield potential than inbred seeds. The study also revealed that after planting hybrid rice seeds, farmers’ yield increased significantly that has positively affected their income. The major challenge the farmers is facing is the high cost of hybrid rice seeds and farm inputs. It is recommended that farmers should try using hybrid rice seeds in farming and further request the government to provide them more subsidies for it. They should also attend trainings about hybrid rice production to equipthem about the latest technology in farming.
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