Penerapan kebijakan PSBB oleh pemerintah berdampak besar terhadap penurunan kegiatan ekonomi di masyarakat. Karena itu, para pelaku UMKM mencari solusi untuk menstabilkan kondisi perekonomian mereka. Tujuan penelitan ini untuk mengidentifikasi strategi efektif dalam bisnis online yang diterapkan oleh pelaku UMKM industri makanan di Jalan Jatayu. Penelitian ini menggunakan pendekatan kualitatif dengan purposive sampling dalam pemilihan sampel, dan melalui observasi, wawancara, serta studi literatur dalam menggali data. Hasil penelitian menunjukkan bahwa strategi bisnis online efektif yang diimplementasi oleh pelaku UMKM industri makanan di Jalan Jatayu menggunakan social media marketing, di antaranya WhatsApp, Facebook, dan Instagram, serta menggunakan fitur Business yang sudah disediakan. Sistem pembayaran yang digunakan adalah transfer bank/m-banking dan metode Cash on Delivery. Sistem antar produk makanan menggunakan sistem Restaurant-to-Consumer Delivery dan menggunakan jasa antar/kurir seperti Go Send, Grab Express, TIKI, J&T Express.
The problems faced by Female Sex Workers (FSWs) are low economic problems, vulnerability to HIV/AIDS or STIs, and not having other decent work options. Yayasan Anak dan Perempuan (YAP) is a foundation that assists FSWs in North Jakarta to change their social, health, and economic conditions. This study aims to describe the roles of YAP, the results of empowerment, and identify inhibiting and supporting factors in the health and economic empowerment among FSWs through the HIV/AIDS Program and the Economic and Education Program. This study used a qualitative research method, purposive sampling technique, data mining through observations, interviews, and literature studies. The results show that YAP plays facilitative roles, educational roles, representational roles, and technical roles in health and economic empowerment among FSWs. The results of empowerment in the fields of education and health are considered optimal, while in the spiritual and economic fields are considered not optimal. Several factors that hindered YAP in empowering PSP are there is no provision of religious education, no further training regarding tips for maintaining and developing a business, etc. Supporting factors, include: mentoring is carried out by staff who have the same experience as FSWs, etc.
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