In recent years, corporate social responsibility (CSR) has attracted a lot of attention from academics and businesspeople as an essential part of any company's ability to thrive. Many research papers had published focusing on CSR. However, very few studies examine CSR's multidimensions (economic, philanthropic, environmental, and ethical) on behavioral intentions with the mediating impact of brand recognition. To explore customer's hotel experiences, the proposed hypotheses were tested with a Structural equation model. Results show that all forms of CSR (ethical, economic, environmental, philanthropic) positively relate to the hotel's brand recognition and behavioral intentions (revisit intention, making recommendations, willingness to pay more). The link between CSR and behavioral intention is found to be significantly mediated by brand recognition. Because of this, the current study has developed a theoretical framework to explain the interplay among CSR factors, brand recognition, and consumer behavioral intention. By checking CSR activities' impact as a focal factor in enhancing hospitality industry facilities, this study offers empirical implications for hotels.behavioral intentions, brand recognition, corporate responsibility, corporate image | INTRODUCTIONHospitality is a very ancient tradition in India. Among the world's other very diversified nations is India, which provides visitors with various low-cost recreation options that include heritage, cultural and natural attractions (Gupta, 2017). Several studies have found that guests often chastise hotels for using disproportionate quantities of numerous natural resources, such as food, electricity, and water, to offer the best
The objective of this study is to review the hospitality education literature. We analyze work on hospitality education and its justification utilizing a stakeholder perspective by evaluating its effect on employability skills in the hospitality industry. In this, we analyzed existing papers addressing various philosophical structures, metrics and samples for evaluating the present state of the sector, combining results, defining deficiencies and recommending avenues for potential studies. It explores the definitional dilemma, the phenomenon of education and the key theories used in the literature. It analyses the three stakeholders (industry, educators and parents) and their role in the students’ production of employability skills. We’re discussing various aspects of this business. This synthesizes the problems presented by employment in hospitality. This illustrates the difference between the educational establishments, understanding of the students, and business. Finally, we have the ramifications of this study and propose directions for potential studies.
Our lifestyle cravings are voracious. The hospitality sector ensures guests are pleased with every new application and connected system that continues to become a business success. For guests, digital technology means a simple life where customer service is all about it. The transition of hospitality is at its tilt stage where everything is possible due to digital technology, where the ability to be improved by the correct technique from the movement of the reservation to check-out and from the ease of connecting to the hotel guest network to the temperature of the guest room when entering for the first time. Therefore, advancement in emerging technologies provides an opportunity for the hospitality business. Hotels strive for their growth to have more guest satisfaction with better experience, provisions, and management.
Tourism plays an important role not only as a source of generating revenue, but also is directly linked with the development local people, their growth, and generating employment. There is need for simple tourism to be converted into ecotourism. This will not only transform the place into sustainable city but also help the local people to grow. A survey was conducted in Chandigarh through a structured questionnaire, where the respondents showed significant relation between ecotourism and environmental sustainability, as well as ecotourism and social sustainability.
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