SignificanceEmployment is thought to be more enjoyable and beneficial to individuals and society when there is alignment between the person and the occupation, but a key question is how to best match people with the right profession. The information that people broadcast online through social media provides insights into who they are, which we show can be used to match people and occupations. Findings have implications for career guidance for new graduates, disengaged employees, career changers, and the unemployed.
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