No abstract

This study examines the relationships between tourists’ purchase decision involvement and their information search behaviours. The behaviours include their information preferences as measured by perceived value of different types of information contents, and their use of the internet as an information channel. The relationships are presented in a proposed conceptual framework of the tourist information search process, and tested through two hypotheses using a survey sample. The findings reveal that tourist information preferences significantly differed from one level of purchase decision involvement to another in seven out of 13 instances. It is also found that there are significant differences in using the internet as a destination information channel from one level of purchase decision involvement to another. The findings are discussed in the context of developing effective destination marketing strategies.

No abstract

Destination selection criteria for meetings, conventions, trade shows, and other events have been explored by a variety of researchers. Most research in this area, however, has not evaluated how planners of different events rate the destination selection variables. The current study identified three international associations for different types of event professionals and compared members' ratings of 13 destination selection criteria. Findings show that there are differences in the most important criteria used by each of the associations, with the International Association of Exhibitions and Events (IAEE) rating exhibit space, Meeting Professionals International (MPI) rating perceived value for the money, and Professional Convention Management Association (PCMA) rating support services for events as the Robin B.highest criteria. Choice of restaurant and variety of nightlife are the lowest rated criteria by all groups. This information will help destination marketing organizations and event venues in specific destinations market themselves more effectively by positioning themselves appropriately in the marketplace.

No abstract