Little research has examined how local TV newsrooms determine the type and scope of technological innovation they will embrace. Given the importance of local TV news in keeping the public informed, it is critical to understand this process that could help sustain the industry into the future. This study explores technology-led innovation in local television newsrooms within the U.S. Analysis of interviews with TV newsroom leaders from a broad cross section of small, medium, and large markets identified three primary areas where they say they are innovating including live reporting, social media, and on-demand television services. Three motivating factors for media innovation were also identified: audience preferences, economic drivers, and corporate influence.
Journalism outlets are moving quickly to embrace mobile technology as a means of gathering and disseminating news content. At the same time, journalism educators are ramping up to prepare their graduates for jobs that include the need for mobile skills. This mixed-methods research includes content analysis of more than 700 job postings from the Top 10 TV and newspaper companies in the United States, as well as interviews with news executives. The researchers found that a broad range of broadcast journalism positions require mobile skills, including producers, anchors, and reporters. Regardless of media platform, journalism employers want new hires to understand how to gather news with mobile devices, use them to interact with the social media audience, and how to format content appropriately for the medium. This research offers guidance to journalism programs looking to revise or create courses to provide graduates with these skill sets.
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