Market exchange and the ideologies that accompany it pervade human social interaction. How does this affect people’s beliefs about themselves, each other, and human nature? Here we describe market cognition as social inferences and behaviors that are intensified by market contexts. We focus on prosociality and two countervailing ways in which market cognition can affect it. On the one hand, marketplaces incentivize individuals to behave prosocially in order to be chosen as exchange partners—thereby generalizing cooperation and trust beyond group boundaries. On the other hand, markets encourage a view of people as self-interested and can thus taint people’s interpretation of prosocial actions and erode more communal forms of cooperation. We close by considering how market cognition can become self-fulfilling, altering relationships, communities, and cultural norms.
Many popular comedians tell complicated jokes that involve multiple levels of interpretation. The same joke may be perceived as criticizing or reinforcing the societal status quo, depending on perceivers’ assumptions about the target of the punchline (e.g., whether the joke is at the expense of high- or low-status groups). We focused on how such jokes are experienced by listeners who are psychologically prone to justifying (versus challenging) the status quo. In a sample of Mechanical Turk workers (N = 179), we explored whether individual differences in system justification would be associated with the appreciation of group-based (stereotypical) humor, depending on the perceived target of the joke. As hypothesized, high system-justifiers found jokes targeting low-status groups (e.g., women, poor people, racial/ethnic minorities) to be funnier than low system-justifiers did. In some cases, low system-justifiers found jokes targeting high-status groups (rich people, European Americans) to be funnier than high system-justifiers did. These results expand upon previous demonstrations that humor appreciation is linked to relatively stable ideological dispositions and suggest that different individuals may perceive complex group-based humor in divergent ways.
Market exchange and the ideologies that accompany it pervade human social interaction. How does this affect people’s beliefs about themselves, each other, and human nature? Here we describe market cognition (MC) as social inferences and behaviors that are intensified by market contexts. We focus on prosociality, and two countervailing ways MC can affect it. On the one hand, marketplaces incentivize individuals to behave prosocially in order to be chosen as exchange partners—generalizing cooperation and trust beyond group boundaries. On the other hand, markets encourage a view of people as self-interested, and can thus taint people’s interpretation of prosocial actions and erode more communal forms of cooperation. We close by considering how MCs can become self-fulfilling, altering relationships, communities, and cultural norms.
The transition to college is a challenging time during which many students suffer declines in well-being. Social connections play a key role in supporting mental health, but only tell part of the story of social life on campus. For instance, the personalities of one’s friends and neighbors on campus contribute to a “social microclimate.” Here, we quantify the collective impact of individual, social network, and community factors in the well-being of a first-year college cohort during (i) their first academic term and (ii) a stressor (the COVID-19 pandemic). Students who maintained supportive connections and belonged to emotionally stable and tight-knit microclimates reported greater well-being in their first academic term, and less anxiety when exposed to stress during the COVID-19 pandemic, highlighting the importance of both personal relationships and community factors in supporting mental health.
Many popular comedians tell complicated jokes that involve multiple levels of interpretation. The same joke may be perceived as criticizing or reinforcing the societal status quo, depending on perceivers’ assumptions about the target of the punchline (e.g., whether the joke is at the expense of high- or low-status groups). We focused on how such jokes are experienced by listeners who are psychologically prone to justifying (vs. challenging) the status quo. In a sample of Mechanical Turk workers (N = 179), we explored whether individual differences in system justification would be associated with the appreciation of group-based (stereotypical) humor, depending on the perceived target of the joke. As hypothesized, high system-justifiers found jokes targeting low-status groups (e.g., women, poor people, racial/ethnic minorities) to be funnier than low system-justifiers did. In some cases, low system-justifiers found jokes targeting high-status groups (rich people, European Americans) to be funnier than high system-justifiers did. These results expand upon previous demonstrations that humor appreciation is linked to relatively stable ideological dispositions and suggest that different individuals may perceive complex group-based humor in divergent ways.
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