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44 snake phobic Ss participated in laboratory experiments assessing the degree of fear change associated with systematic desensitization, no treatment, placebo treatment, and the trait of suggestibility. Desensitization Ss showed significantly greater fear reduction than controls, while placebo Ss changed no more than did untreated Ss. Successful desensitization was relatively independent of suggestibility. Desensitization of specific fears generalized positively to other fears, and among desensitization Ss, degree of fear change could be predicted from measurable aspects of therapy process. * p < .05.
Two experiments provided evidence that gender stereotype inferences from role names--for example, that a surgeon is (probably) male--are made in a forward, elaborative, direction. We used sentences in which a person's gender was never made explicit, but was implied in two different ways. The two ways were by the use of a role name, and by mentioning an item of clothing (e.g., a bikini) or a biological characteristic (e.g., giving birth) that is typically associated with females or males. The two pieces of information (role name and clothing/biological characteristic) were presented in different orders in the two experiments. In both cases a mismatch between the associated genders slowed reading, showing that gender information has been activated. It is argued that if an inference about gender is made on the basis of the second piece of information, hence slowing comprehension, it is unlikely that the inference about gender based on the first piece of information was not made immediately.
Two experiments investigated whether the stereotypical gender of a character is encoded immediately into the discourse representation and influences later comprehension. In Experiment 1 people read, and were confused by, a short story in which an incongruity arises at the end if the gender of a character introduced by a social role name has been inferred. In Experiment 2 online measures confirmed that readers were slower to read the final clause of the passage. In addition, a follow-up verification question revealed that these readers did not immediately resolve the inconsistency by inferring the appropriate gender for the role term. These findings provide strong evidence for gender activation at the time that a role name is encoded. The implications of these results for the mental representation of gender information and for constraints on inference during text comprehension are discussed.
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