Why do some social problems seem so intractable? In a series of experiments, we show that people often respond to decreases in the prevalence of a stimulus by expanding their concept of it. When blue dots became rare, participants began to see purple dots as blue; when threatening faces became rare, participants began to see neutral faces as threatening; and when unethical requests became rare, participants began to see innocuous requests as unethical. This "prevalence-induced concept change" occurred even when participants were forewarned about it and even when they were instructed and paid to resist it. Social problems may seem intractable in part because reductions in their prevalence lead people to see more of them.
In a 2011 article in this journal entitled “Whites See Racism as a Zero-Sum Game That They Are Now Losing” ( Perspectives on Psychological Science, 6, 215–218), Norton and Sommers assessed Black and White Americans’ perceptions of anti-Black and anti-White bias across the previous 6 decades—from the 1950s to the 2000s. They presented two key findings: White (but not Black) respondents perceived decreases in anti-Black bias to be associated with increases in anti-White bias, signaling the perception that racism is a zero-sum game; White respondents rated anti-White bias as more pronounced than anti-Black bias in the 2000s, signaling the perception that they were losing the zero-sum game. We collected new data to examine whether the key findings would be evident nearly a decade later and whether political ideology would moderate perceptions. Liberal, moderate, and conservative White (but not Black) Americans alike believed that racism is a zero-sum game. Liberal White Americans saw racism as a zero-sum game they were winning by a lot, moderate White Americans saw it as a game they were winning by only a little, and conservative White Americans saw it as a game they were losing. This work has clear implications for public policy and behavioral science and lays the groundwork for future research that examines to what extent racial differences in perceptions of racism by political ideology are changing over time.
How does the prevalence of a target influence how it is perceived and categorized? A substantial body of work, mostly in visual search, shows that a higher proportion of targets are missed when prevalence is low. This classic low prevalence effect (LPE) involves a shift to a more conservative decision criterion that makes it less likely that observers will call an ambiguous item a target. In contrast, Levari et al. (Science, 360[6396], 1465-1467, 2018 recently reported the opposite effect in a simple categorization task. In their hands, at low prevalence, observers adopted a more liberal criterion, making observers more likely to label ambiguous dots on a blue-purple continuum "blue." They called this "prevalence-induced concept change" (PICC).Here, we report that the presence or absence of feedback is critical. With feedback, observers become more conservative at low prevalence, as in the LPE. Without feedback, they become more liberal, identifying a wider range of stimuli as targets, as in Levari's PICC studies. Stimuli from a shape continuum ranging from rounded ("Bouba") to bumpy ("Kiki") shapes produced similar results. Other variables: response type (2AFC vs. go/no-go), color (blue-purple vs. red-green), and stimuli type (solid color vs. texture) did not influence the criterion shifts. Understanding these effects of prevalence and ways they can be controlled illuminates the context-specific nature of perceptual decisions and may be useful in socially important, low prevalence tasks like cancer screening, airport security, and disease diagnosis in pathology.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.