Counterinsurgency doctrine emerged in the early 1960s as the Kennedy administration sought a politically progressive alternative to "pacification" campaigns waged by the French against the Vietnamese revolution. But its architects could not come up with a substitute for the conventional military reliance on massive firepower, which brought devastation to the Vietnamese people and failed to crush the "Viet Cong." The Americans were again unsuccessful in transferring legitimacy to their allies in Saigon. After the war, the notion of counterinsurgency was kept alive among military writers. Rechristened as "COIN," it has been given the task of providing cover for further "dirty wars" in Iraq and Afghanistan.
Colour associations are analysed indirectly by a study of oral traditions and legends, using methods developed in structural anthropology. Colours are considered not in isolation, but mainly in contrasting pairs or in sequences. It has been found that a specific colour could have different associations in different conditions, and that generally the associations are more abstract than concrete.
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