Mediatization is emerging as an influential new concept that places the media at the centre of all kinds of important cultural, political and social developments. However, it has so far attracted little critical evaluation. In this article the authors identify three areas of concern, namely, how causal processes are thought about, how historical change is understood, and how concepts are designed. It is hoped this article will contribute to the development of mediatization by generating critical debate and reflection, to prevent the term from being applied so inconsistently and indiscriminately that it becomes a 'concept of no difference'.
A B S T R A C TThis article considers the methodological implications of using digital newspaper archives for analysis of media content. The discussion identifies a range of validity and reliability concerns about this increasingly prevalent mode of analysis, which have been under-appreciated to date. Although these questions do not deny a role for the use of proxy data in media analysis, they do highlight the need for caution when researchers rely on text-based, digitalized archives.
This article compares the complex dynamics involved in the production and reception of a newspaper article. This case study is used as the basis for a broader discussion of the encoding and decoding of meaning via the news media. The article recommends that closer attention needs to be given to the linkages between these moments in the mass communication process, and the temporal contexts within which they occur.
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