Artificial intelligence (AI) systems to generate images from natural language are a game changer in graphic design. However, in visual persuasive communication, the image is not just a drawing, but is the message itself. It arises from the need for understanding how AI systems could be adopted in the design of visual communication. Thus, this article presents a model that describes the theoretical–methodological factors present in the design of persuasive visual discourses, which arises from a qualitative study with an analysis of grounded theory from the opinion of experts in the essential areas for visual communication. Thus, we propose a model to guide the design process of persuasive messages throughout seven stages. Additionally, an analysis for contributing to the orderly and informed incorporation of technologies, techniques, and methods relevant to each stage is presented.
The presence of technology in physical retail sites has a great tendency to incorporate smart and interactive elements; given this situation, the concept of smart retail arises to reinvent and, at the same time reinforcing, the role of stores in offering a better customer experience to consumers through the use of technology. This study explores the level of acceptance, interaction, and perception of users in technologically improved environments, the role of technology as a variable in the store's atmosphere, and the impact these implementations generate in terms of customer perception and the physical design of the space.
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