Indian Institute of Technology (IIT) libraries at Bombay, Delhi, Guwahati, Kanpur, Kharagpur, Madras, and Roorkee have been subscribing to over 15000 e-journals, e-books, databases and other e-resources either individually or in consortia mode and spending a substantial part of their acquisition budget for over a decade now. This paper attempts to study the marketing efforts being made by these libraries to improve the awareness and increase the usage of these resources. Marketing-related data were collected through a questionnaire, personal visits, and discussions with the librarians, and the usage data were obtained from publishers. Data analysis revealed that e-resources in all IITs are being heavily used as the number of downloads have increased from 32,33,818 to 75,23,371 reflecting a growth of 132 % over a period of 9 years. The IIT libraries adopt multipronged approach and use 27 marketing techniques to promote their resources. The study also showed that there were downward fluctuations in usage in different years. It is suggested that these libraries shall regularly re-look at the marketing strategies and techniques; study their impact on the awareness and usage of the e-resources; identify and remove the bottlenecks; and make additional efforts including interacting with the users to ensure optimum utilisation of these resources.
This paper reviews innovation activity at Indian Institute of Technology Bombay (IITB) and analyzes 717 Patents filed by it during the period of 1997-2015 as indexed in the Derwent World Patents Index. Data analysis is done to understand growth rate, productivity, collaboration of inventors with individuals, industries and institutions, class/subject-wise distribution of patents. Study also does a visualization of patent title keywords.
The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) provides a monthly SDI service to 364 users in over 50 countries The service costs about US $25,000 per year and is funded partly by a special project and partly by core funds. Cuts in core and project funds have forced the Institute to consider charging for the SDI service in order to offset as much as possible the cost of providing the service without hampering its accessibility to users who cannot pay This paper identifies potential user segments who can be charged for the service using criteria such as capacity to pay, purpose of seeking information (profit-making i s public good), and availability of information services in the institution or country of users. It discusses different pricing objectives and pricing techniques, and describes the formula used to arrive at a price for users from the private sector.
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