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In the context of the development of countries, the issue of sustainability is one of the most important aspects that are currently dealt with by scientists and organizations worldwide. There are developed concepts, sustainable development objectives, as well as indicators and tools for measuring sustainability. Following the scientific approach, which aims at operationalization of the concept of sustainable development, the authors propose the application of their own Vector Measure Construction Method for evaluation of sustainable development progress. This method enables creation of aggregated measures with the use of discretionary configuration of indicators and it can be applied for establishing rankings, classifications, and for analyzing dynamics of changes. The research was conducted for European Union countries based on data related to execution of one of 17 Sustainable Development Goals (No Poverty). The results may constitute the recommendation on the selection of methodological approach for activities related to evaluation of sustainable development.

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Motivation: Among the theorists and practitioners of public policy is growing awareness of the need to change the assumptions of designing and implementing public policy. The findings of social sciences, especially behavioural economics and experiments used within it, provide knowledge on how within public policy to influence the way people think and make decisions. Using behavioural insights in public policy is innovative opportunity to significantly increase the effectiveness of many public activities. Aim: The purpose of this article is to analyse behavioural insights as an innovative approach to public policy making and the current strategies for the policy and design of public regulations based on them. Results: Based on the literature on the subject and the analysis of the experience of nudge units, the principles of introducing behavioural insights as an innovative approach in public policy were indicated. They are currently being refined and recommended as ready-toapply strategies for behavioural changes.

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