The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.
The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. -Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. -Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R 2 ). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. -Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. -Daihatsu Malalayang. And the most dominant service quality variable is empathy.
This study focuses on the influence of advertising rates on customer decisions with the location of research on Radio Montini as one of the audio media by concentrating on promoting advertising rates or prices. The aim is to find out the extent to which Radio Montini Manado broadcast advertising rates affect customer decisions. The method used is a quantitative method with a simple linear regression analysis approach. The results of this study indicate that Radio Montini advertising rates have a positive and significant effect on Radio Manado's Montini FM customer decisions because it is supported by research results in accordance with the results of the validity and reliability test, the significance test, and the SPSS test results. The effect of advertising rates or prices on customer decisions on Radio Montini is not necessarily the only factor that influences customer decisions, but there are also other factors that could not be examined. Based on the results of this study, it is known that advertising rates or prices have a very strong influence on customer decisions at Radio Montini.
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