This article presents an analysis of the use of populist framing mechanisms by grassroots right-wing organizations. It brings together the social movement literature on framing and the populist literature to understand how actors build an emergent field of activism in a highly contentious context. Based on the analysis of a sample of 4,574 Facebook posts published by 5 civil society organizations during the campaign to oust Brazilian president Dilma Rousseff, it argues that two mechanisms, reductionism and antagonism, enabled actors to focus on similar targets and diagnostics while maintaining relevant differences when seeking to motivate followers and present prognostic frames. These were key mechanisms used by all the actors, albeit with different contents, depending on the frame task. This article contributes to filling gaps in the framing and populist literatures and sheds light on the relevance of populist communication in the rise of right-wing activism.
The introduction of this special issue elaborates a research perspective on the meaning and function of political protest in the context of democratic orders. Starting from the consideration that protest and democratic orders form a close interrelationship, we ask how and to what extent democracy is imagined, negotiated, and problematized within protest, and how democratic orders and politics shape the formation of protest. To this end, we argue for a combination of Democratic Theory and Social Movement Studies. Interweaving these two traditions allows for empirically saturated and theoretically sound interpretations of recent episodes of contention. With this research perspective, we not only gain a deeper understanding of protest dynamics, but also of contemporary social and political transformations within modern democratic societies.
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