The current study applied Robert’s lovemarks theory of branding to interpret a photo-elicitation approach of two academic/athletic brand representations. Three major themes emerged from the participants (N = 88) in the study of the Thinkman logo image: a) Intellectual Enhancement; b) Athlete; and c) Hard Work. By eliciting responses from the participants (N = 75) regarding the term Scholar-Baller , the following three themes emerged: a) Amazing Scholar & Exceptional Athlete; b) Top Student; and c) Student-Athlete. The current findings indicate many of the participants responded favorably to the photo-elicitation of two academic/athletic terms and logos. The participants also critiqued both representations in the context of the broader and specific discourses about the student-athlete experience in American higher education. Implications and recommendations for scholars and practitioners are suggested.
The Rooney Rule was implemented in the National Football League (NFL) in 2003 to increase levels of employment for ethnic-minority coaches by requiring teams within the league to interview candidates of color for head coaching and executive level positions. However, only three coaches of color were employed at the beginning of the 2020 season. Framed within the larger context of occupational mobility, the present study aims to identify mobility trends for white coaches and coaches of color and analyzes the root causes for the difficulties that candidates of color experience when seeking higher-level positions within NFL organizations. Results illuminate a variety of institutional issues that exist within the NFL and allow for the development of recommendations that are useful for scholars and practitioners alike.
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