This paper discusses a collaborative research model, referred to as ‘The Art of Empathy’. This is a model developed to integrate ethnographic practices in small budget economies. The paper aims to contribute to the variety of working approaches to ethnography in business, exploring the work to be done in straddling the delicate balance between growing and enabling ethnographic thinking without contributing to it's de‐enrichment and commoditization. Key words: client collaboration, capability building, and design research.
A label can be accurate and inadequate at the same time. A fish is a fish, but it's also a sea-dwelling, scalecovered, egg-laying, underwater-breathing Daniela Cuaron is Empathy's research and strategy lead. She applies anthropological research with purpose to create meaningful strategies. Dani's work sees her striving to understand and address people's unmet needs. dani@empathydesign.com Nik Jarvie-Waldrom is a writer who finds efficient, powerful ways to help others understand what you really mean. Her experience as radio producer feeds into her creative approach to writing, and equips her to identify, structure and clarify relatable narratives. nik@empathydesign.com
This case study discusses the role ethnography played in fostering collaboration across two organizations during a research project. It explores how the opportunity for collaboration emerged, why it was seized upon, and what it meant for the project. The case study looks at the project challenges and mishaps and clarifies why in spite of this it is believed to be successful. It analyses the impact on people's perceptions of the project outcome and what this meant for our client.
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