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Due to its prominent role in online social networks, avatar creation has become an important research topic in the field of computer-mediated communication. One main motive for creating avatars is the representation of one’s own identity. Previous research indicates that avatar creation depends on the activity context for which the avatar is created. Though, studies comparing avatar creation for a wide variety of activity contexts are still missing. The present study addresses this empirical gap by examining (1) the self-representation of physical, demographical, and personality characteristics through avatars, (2) differences in self-representation between various online activity contexts, and (3) between-participant variance in ascribed personality traits. Participants attributed physical, demographical, and personality characteristics to their avatar for one of six online activity contexts and indicated the same characteristics for their actual and ideal selves. We analysed the data of 568 participants and found a high level of congruence between demographical/physical characteristics of the avatar, the actual self, and the ideal self. Furthermore, we found an idealised representation of the avatar’s personality traits, which was affected by the specific activity context. Last, the between-participant variance in the avatar’s personality traits was mainly larger than the variance in the ideal self but smaller than the variance in the actual self, indicating a link between avatar creation and social norms. These results deliver new insights into the strategies behind avatar creation in different contexts and build a basis for future research and practical implications for developers and designers of virtual worlds.

The roles of YouTube videos and YouTubers for getting information about political and societal topics are becoming gradually more important to young people. Quantitative research about young people’s use and perception of YouTube-videos and their potential effects on opinion formation is sparse though. This cross-sectional quantitative study addresses this empirical gap. We examined young people’s analytic-critical evaluations of YouTubers and their videos about political and societal topics (YTPS-videos), and how these are affected by the young people’s age and gender. We analysed questionnaire data of 562 participants and divided them into three different age groups. Overall, the participants reported a moderate watching frequency of YTPS-videos. They also rated YTPS-videos as moderately credible and considered specific characteristics of YTPS-videos and their producers as being moderately indicative for fake news. When comparing to traditional TV news, YTPS-videos were perceived as more entertaining, emotional, funny, exciting, modern, and motivating but also as more subjective and manipulating. Regarding YouTubers, the participants ascribed them an important role model function, but criticised them for handling it rather irresponsibly. Concerning opinion formation processes, the participants reported of a rather unimportant role of YTPS-videos for their learning about political and societal topics. They also perceived themselves as less influenceable than other peers and younger people. Still, they prefer talking with friends instead of teachers about YTPS-videos. Age and gender also had effects on various scales. These results deliver essential data for future research and educational measures and opened up unexplored areas in this research field.

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Previous research on news perception has been dominated by a cognitively oriented perspective on reception processes, whereas emotions have been widely neglected. Consequently, it has remained open which features of a news story might elicit affective responses and hence modulate news perception, shifting the focus to the emotional potential of the narrative. According to the affective-disposition theory, the experience of suspense is the striving force of immersion in fictional dramas. Thereby, a positive affective disposition toward the protagonist of a story and a high likelihood of a bad ending should increase suspense that, in turn, should positively influence reading appreciation and lingering interest in the story. We investigated whether suspense and its determinants also play such a key role in the context of news stories. Study 1 (n = 263) successfully replicated results of an earlier study, whereas Studies 2 (n = 255) and 3 (n = 599) challenged the generalizability of some effects related to manipulated characteristics of a news story. In contrast, correlational relationships between perceived news characteristics and news evaluation were relatively stable. In particular, participants' liking of the protagonist and the perceived likelihood of a good ending were positively associated with suspense, reading appreciation, and lingering interest. This result indicates a preference for happy endings and contradicts the notion that likely negative outcomes are beneficial for suspense and the enjoyment of news stories, as postulated by the affective-disposition theory in the context of fictional dramas. Moreover, experienced suspense reliably mediated the correlations between, on the one hand, participants' liking of the protagonist and the perceived likelihood of a good ending and, on the other hand, reading appreciation and lingering interest. The news story's personal relevance was less influential than expected. Further, we observed a large absence of interaction effects, indicating that central characteristics of a news story can be independently varied to a large degree. In a nutshell, we may conclude that suspense significantly mediates the correlation between perceived news characteristics and the enjoyment of news stories, whereas manipulations of news characteristics do not necessarily influence the enjoyment of narratives as desired.