As the growth of game industry, only few Studies in mobile games, and also focused on pre-adopting while ignoring post adoption behaviors. One intrinsic factor considered affecting gameplay is enjoyment. Some research has already conducted to understand what is enjoyment driver. Enjoyment is an external factor that influenced perceived usefulness. where perceived of usefulness is variable proposed in TAM. This study aims to examine impact the game design attribute that fit and influence enjoyment while play game and as a motive of continuance mobile game use in MOBA genre. This research adopts game design attributes of challenge, variety, novelty, design aesthetics, social interaction, playability attributes consist of perceived of use and interactivity. Structural Equation Modeling (SEM) is used for data analysis. The model is tested with 206 actual users. The findings put Novelty, design aesthetic and interactivity under observed. This research concluded that continual mobile game use is strongly driven by perceived of usefulness. The implications are discussed in the paper.
The use of social media in Indonesia has increased rapidly throughout the years. The social media user's age is in line with the demographic characteristics of capital market investors, which have shifted to the younger generation. The study strive to explain the effect of social media as source of information for investment intention reference of prospective young individual investors in Indonesia. The study applies the Theory of Planned Behavior (TPB) and Information Adoption Model (IAM). Online survey from 598 respondent is used as the primary data for this study. Using the Structural Equation Model, the analysis shows that financial self-efficacy simultaneously mediates and moderates the relation of the independent and the dependent variables. In addition, investor's perception of risk was among the most influential dependent variable. The study emphasizes the importance of managing social media for the financial service providers to increase Generation Y's intention in the stock market investment.
With the rapid growth of online technology in financial services, Mobile Payment has becomepopular in recent years. Many studies have investigated financial innovations based oninformation and communication technology (ICT) in bank institutions. Specifically, this studyis important to explore the use of Mobile Payment provided by non-bank institutions. Thisstudy focuses on trust and commitment to improving their continuous usage intention ofMobile Payment. We argue that the advantages of Mobile Payment (Mobility, Customization,Security, and Reputation) contribute to trust and commitment. The findings of this studyillustrate that the Mobile Payment reputation has a positive effect on trust. Trust is mediatedby commitment has a positive influence on continuance intention. This study recommends thatthe topic of research needs to be explored more in order to understand and develop marketingstrategies for Mobile Payment users.
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