Recent interest in ethical AI has brought a slew of values, including fairness, into conversations about technology design. Research in the area of algorithmic fairness tends to be rooted in questions of distribution that can be subject to precise formalism and technical implementation. We seek to expand this conversation to include the experiences of people subject to algorithmic classification and decision-making. By examining tweets about the "Twitter algorithm" we consider the wide range of concerns and desires Twitter users express. We find a concern with fairness (narrowly construed) is present, particularly in the ways users complain that the platform enacts a political bias against conservatives. However, we find another important category of concern, evident in attempts to exert control over the algorithm. Twitter users who seek control do so for a variety of reasons, many well justified. We argue for the need for better and clearer definitions of what constitutes legitimate and illegitimate control over algorithmic processes and to consider support for users who wish to enact their own collective choices. CCS Concepts: • Human-centered computing → HCI theory, concepts and models; Empirical studies in collaborative and social computing.
In early 2017, a journalist and search engine expert wrote about “Google’s biggest ever search quality crisis.” Months later, Google hired him as the first Google “Search Liaison” (GSL). By October 2021, when someone posted to Twitter a screenshot of misleading Google Search results for “had a seizure now what,” users tagged the Twitter account of the GSL in reply. The GSL frequently publicly interacts with people who complain about Google Search on Twitter. This article asks: what functions does the GSL serve for Google? We code and analyze 6 months of GSL responses to complaints on Twitter. We find that the three functions of the GSL are: (1) to naturalize the logic undergirding Google Search by defending how it works, (2) perform repair in responses to complaints, and (3) boundary drawing to control critique. This advances our understanding of how dominant technology companies respond to critiques and resist counter-imaginaries.
Google Scholar has become an important player in the scholarly economy. Whereas typical academic publishers sell bibliometrics, analytics and ranking products, Alphabet, through Google Scholar, provides "free" tools for academic search and scholarly evaluation that have made it central to academic practice. Leveraging political imperatives for open access publishing, Google Scholar has managed to intermediate data flows between researchers, research managers and repositories, and built its system of citation counting into a unit of value that coordinates the scholarly economy. At the same time, Google Scholar's user-friendly but opaque tools undermine certain academic norms, especially around academic autonomy and the academy's capacity to understand how it evaluates itself.
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