The objective of this study was to solicit and analyze the views of college and university administrators concerning the current status and future directions of home economics. A survey instrument was developed and mailed to the presi dents of the 343 institutions where home economics units are located. Usable responses were received from 202 central administrators. Home economics pro grams were rated as above average, but not exceptional. Problem areas were identified as lack of research and poor public image. The larger public institutions were significantly less likely to retrench home economics programs than the small private institutions. However, no institution reported any large increases in re sources for the next five years. These views of home economics held by leaders in higher education should be considered as home economists work to develop and strengthen the profession.
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