Objective: to describe the experience of the preparation and use of educational technology as a way to promote breastfeeding self-efficacy in the postpartum period. Method: this is an experience report-type descriptive study based on the development of educational technology, in which the following stages were carried out: students' training; bibliographic research on the topic; and preparation and use of educational technology with puerperal women in the immediate postpartum period. Results: a favorable environment for the empowerment of puerperal women was provided through educational technology. We used the folder "Every woman is capable of breastfeeding!", which favored interactivity, knowledge, and debate about breastfeeding self-efficacy, creating a proper environment for dialoguing about factors that may negatively affect breastfeeding during the postpartum period. Conclusion: we observed that the educational technology favored the sharing of knowledge with the puerperal women and their caregivers, contributing significantly to maternal empowerment in breastfeeding.
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