Apart from the increasing attention paid to the role of business in society, with an expanded awareness of the link between the business sector and human rights, over the last decade, there has been a trend of trying to understand the relative impact of businesses on children’s rights. After the promotion of the Children’s Rights and Business Principles in 2012, the impact of the business sector began to be viewed through the diversity of its possible effects on children in the workplace, the marketplace, in the community or in relation to environmental protection. A quantitative survey of children and young people in Serbia conducted via UNICEF’s U-Report platform aiming to test the hypothesis“Are children and youth in Serbia aware of the impact that the business sector has on them?” identified their attitudes that companies can help them in their future development paths, that the greatest area of impact on children’s rights comes from the workplace – by providing decent work for young workers and parents and making future jobs more accessible to young people through education and training programmes.At the same time, the expectation of children and youth in Serbia for greater participation of companies in supporting and realising the rights of children in society was emphasised.
Marketing in the digital age is driven by software and algorithms, and is characterized by sociability, networking and personalization, which make children profitable targets for the advertising industry. Relying on a survey on UNICEF's U-Report platform registering children and youth, we wanted to examine whether young internet users in Serbia are aware that their personal data are revealed for advertising purposes and if they understand the digital marketing techniques that they are exposed to. Given that more than half of the survey respondents opened their accounts on social media before the age limit, that most of them share their personal information online and are largely indifferent to cookies on the websites they visit, it does not come as a surprise that young internet users in Serbia become an active target of advertising, which is often unwanted or inappropriate for their age. Bearing in mind the multidisciplinary nature of the topic, the recommendations for a variety of stakeholders, from publishers to creative industries and parents are given in the concluding remarks. Article received: April 30, 2020; Article accepted: May 30, 2020; Published online: October 15, 2020; Original scholarly paper
Medijsko uokvirivanjeUjedinjenih Arapskih Emirata na Zapadnom Balkanu 2 Sažetak ▾ U ovom radu predstavljeni su rezultati prve faze istraživanja koje ima za cilj da sagleda kako su Ujedinjeni Arapski Emirati i teme u vezi sa Ujedinjenim Arapskim Emiratima prikazani u onlajn medijima na Zapadnom Balkanu. Oslanjajući se na teorije medijskog uokvirivanja i kritičku analizu diskursa namera ove studije je da istraži kako se konstruišu vodeći narativi o Ujedinjenim Arapskim Emiratima na Zapadnom Balkanu. Osnovna premisa je da se Ujedinjeni Arapski Emirati tokom izveštavanja smeštaju u okvire koji direktno utiču na evropocentričnu percepciju publike o ovoj državi i njenoj kulturološkoj, ekonomskoj i političkoj ulozi u savremenom svetu.Prva faza istraživanja -određivanje procesa uzorkovanja, prikupljanje podataka i uvid u preliminarne rezultate -predstavljena je u ovom radu uz teorijski i metodološki okvir istraživanja i nagoveštava da se narativi o Ujedinjenim Arapskim Emiratima zasnivaju na stereotipnom i senzacionalnom izveštavanju gde su UAE predstavljeni kao autoritarna država i raj za bogate. U drugoj fazi istraživanja biće obavljena kvalitativna i kvantitativna analiza sadržaja uzorkovanih medijskih tekstova, kao i detekcija dominantnih novinarskih diskursnih strategija.
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